Amazon Prime Day, the annual shopping holiday exclusive to Prime subscribers, is officially underway. The two-day deal blitz is set to run through July 13th, and if you don't have Amazon Prime yet, you can still sign up for a free trial to take advantage of the deluge of deals. You may not find everything on your wish list during Prime Day 2022, but the shopping event remains a great, midyear opportunity to stock up on discounted gifts well ahead of Black Friday and Cyber Monday. We're seeing steep savings on 4K TVs, laptops, headphones, Amazon Echo devices, phones, robot vacuums, fitness trackers, and a variety of other tech. To help you sort through it all, we’re hand-picking only the best deals available during the 48-hour window, as well as rounding up the best anti-Prime Day sales from retailers like Target, Walmart, and Best Buy.