Skip to main content
All Stories By:

Ruben Salvadori

Ruben Salvadori

Director of Audience Development

Ruben is the Director of Audience Development at The Verge, where he's been leading newsroom analytics, on and off-platform marketing, SEO, and growth strategies for articles, videos, newsletters, podcasts, and events since 2017.

The $30,000 Apple Watch Apple didn’t make.

Have you ever wished your Apple Watch did absolutely nothing other than tell you the time and lasted 96 hours without charging? Then let me remind you of this $30,000 mechanical watch that came out a few Apple Watches ago. The high-horology world can be snobby, so it’s refreshing to see a brand be playful (price-tag aside) and troll a huge cultural moment.