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Bose is thinking about subscription features for headphones.

I talked to Bose CEO Lila Snyder on Decoder this week, and in addition to asking about the limits of Bluetooth and competing with Airpods, I asked if she’s thinking about adding subscription features to headphones. Here’s her answer:

Are there features and functionality that maybe not everybody wants or needs, but is highly valuable to some? Can we deliver that in an over-the-year capability that could lead to a subscription model? We’re for sure thinking about that.

More in the full episode, which was a really fun conversation:


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