At a media event coinciding with CES 2017 in Las Vegas, T-Mobile just announced what it’s been teasing in recent weeks as Uncarrier Next. It’s not quite as radical or “big” as Music Freedom or Binge On. Instead, T-Mobile is getting much more transparent about the hidden taxes and fees that often hike up a consumer’s wireless bill. The carrier isn’t getting rid of those costs; beginning January 22nd, T-Mobile is including them in a flat, all-included T-Mobile One plan. What you see advertised is what you’ll pay, according to John Legere.
Additionally, T-Mobile is launching a new program called KickBack. The company will now pay back customers on T-Mobile One who use 2GB or less in a month with a $10 credit on their next bill — something reminiscent of what Google’s Project Fi offers.
8/ This is what your carrier is doing to you... but not as cute. pic.twitter.com/ZN44eVXE8B— John Legere (@JohnLegere) January 5, 2017
Today’s news follows T-Mobile’s last big initiative, Digits, which allows customers to use numerous phone numbers on the same device or share one number across several gadgets. Digits is currently in beta and is expected to widely roll out this year.
But that was just one addition to a long line of “Uncarrier” initiatives that began at CES 2013, when John Legere’s brash, straight-talking stage style. Legere referenced that time period — when T-Mobile’s business prospects looked bleak — at the beginning of his presentation. Since then, T-Mobile has surpassed Sprint to become the third-largest US carrier.