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Look at this turntable and try to tell me technology isn’t beautiful

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VPI Avenger Plus
VPI Avenger Plus

Ask yourself: why do you like technology?

Is it purely a utilitarian, transactional relationship where you are master and it is servant?

Or is there some deeper, subconscious appeal that keeps you coming back?

What is the emotional draw of a carbon fiber lattice?

Why does a precisely handcrafted instrument feel so precious?

My answer: we value technology, because technology is an expression of humanity.

Technology is the fruit of human ingenuity.

Photography by James Bareham