I'll take "all of the above," thanks.
MekaMon is a new $329 robot you control with your phone. When viewed through the phone's screen the robot inhabits a virtual battlefield, and can fight virtual opponents with missiles and lasers. There's even a backstory and "Mekamon Universe" to tie it all together.
There's also a two-player mode, where you battle another MekaMon without AR, which is obviously the best part. The bots can be customized with different snap-on components (sold separately), which also change the bot's capabilities. During a fight the bots "level up" and can get new abilities and virtual items, sort of like League of Legends but, you know, with real-life robots.
The four legged robots scuttle quite rapidly, and the advertised hour of battery life is impressive for a "toy," although the $329 price tag pushes this past the typical toy range. There's also a $599 "Ultimate Battle Pack" that comes with two robots, which I suppose is a bit of a deal.
MekaMon is built by Reach Robotics, and it's the company's first product after three years of work. The first 500 bots will ship in a "limited edition" on January 2017, and then the bot will be available for general sale in June of next year. It's available for preorder now.