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Circuit Breaker

Uhans is the world's most honest gadget company

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I'd never heard of Uhans before today. It's a Chinese phone manufacturer, and there are a lot of those, so I guess I shouldn't be surprised that there are a few I haven't heard of. What did surprise me, however, is how obsessively honest and blunt Uhans is in its marketing.

Okay, first off, the company breaks down its product lines into a sort of acronym. How convenient!

  • U for Unique
  • H for Huge
  • A for Affordable
  • N for New
  • S for Stylish

But, Uhans would like you to know about its new "Balance" phone, which is a blend of the A and S series. According to China Gadgets Reviews, the phone will be about $100, so that's a definite A for Affordable. And I guess that pink color counts as S for Stylish. But Uhans, in its own write-up, is cautious:

Well let’s see how balanced the device is?

Here's a handy pie chart, to see the exact breakdown:


Okay, sure Uhans, we see you in your business suit, but what does it look like when you let your hair down?

Work hard.Play hard.Fart soft#Uhans #S1

A photo posted by Uhans (@uhans_mobile) on

Nice, love it.

Or how about this Father's Day Facebook post, which gets a little personal, and also explains how long forever is for:

Sometimes even mystery can be blunt:

And then there's this tweet, where Uhans wants to clarify that nothing's perfect but at least it's trying hard!

Obviously I will probably never own a Uhans phone in my life. Also, Uhans' U product line looks like a total Vertu ripoff. But hey, we all make mistakes. What's important to remember is: "Nothing's close to perfection."