The resurrected VAIO has gone for the premium and businessy ends of the market with most of its laptops so far, but the company's latest announcement targets different customers altogether — albeit customers that still have quite a lot of money to spend. The C15 series' main selling point is its striking range of colorways, including white / copper, navy / gray, yellow / black, and orange / khaki options; VAIO describes it as a "fashionable PC."
You'll have to really want an orange and khaki laptop for the C15 to be worth its asking price, though. The regular model has a 15.5-inch 1366 x 768 display — on a 2016 VAIO laptop, yes — along with 4GB of RAM and an Intel Celeron 3215U processor. At 66,800 yen (about $641) for specs like that, you're definitely paying a premium to stand out in Starbucks — and that's only for models sold in the Sony store from today. Regular stores will sell the C15 for 94,800 yen (about $910).
You can upgrade the navy / gray and white / copper models to a 1080p display, 8GB of RAM, and an Intel i3 processor for an unspecified and probably large amount of money. No word on a US release for the C15 series, but really, if you think the yellow and black plastic looks good enough to be worth the price you might as well just fly over to Japan to pick one up.