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Circuit Breaker

If your fashion company isn't developing a fitness tracker then I don't know what you're doing

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Kate Spade

Kate Spade introduced new fitness trackers and a smartwatch to the world this week. They’re "cute," in the words of multiple magazines. I agree. They are cute. One fitness band has a cat design and another is described as a mother-of-pearl bangle. Dang that’s fancy. The bangle also comes with the words "seize the day" inscribed on it. All the connected devices pair with Kate Spade’s iOS / Android app to collect fitness and sleep data. The wearables will also somehow show phone notifications, and the tracker let users "take a post-run selfie." I’m not sure how that photo-taking feature works. The line starts at $125 for the cat band, and the watch retails for $250.

Kate Spade
Kate Spade

Of course, Kate Spade isn’t the first fashion company to try selling its own wearables. Tory Burch, Michael Kors, and Fossil have all gotten into the field. This makes me wonder how these fashion meetings go down. Does one person, in the middle of a brainstorm, decide to just mention wearables? And then the whole room nods in agreement? When will we reach peak wearables? How many more fitness trackers do we need? Do we like fitness? Is this fashion? I have so many questions.