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Circuit Breaker

Apple warns that its jet black iPhone 7 scratches easily

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Apple announced the iPhone 7 today. It comes with a couple notable hardware changes: both the iPhone 7 and the iPhone 7 Plus don’t have a headphone jack, and the Plus comes with dual cameras. Wowee. Big hardware changes!

Read next: Our iPhone 7 and 7 Plus review

But who cares. What we the people wanted and now have with the iPhone 7 is a jet black iPhone. Check it out:

iPhone 7 and iPhone 7 Plus photos

Wait, what is that? Is that a scratch I’m seeing? Could it be? Also what’s this footnote on the iPhone 7’s dedicated page about the jet black phone?


Hmm. Let's take a closer look:


Can you read that? Let me sum up: the jet black version of the iPhone 7, the one we the people wanted, scratches. So if you don’t like a scratched iPhone, you’re going to need to invest in a case. People probably won’t be able to see your jet black iPhone 7 through that case. Do you love your phone’s color enough to let it be scratched?

Apple doesn’t have the same footnote for its simply "black" color. It comes in a matte finish and might be more on the gray side, but I think it’s the color we have to go with to avoid scratches. Embrace the black iPhone 7; it’s what we the people wanted:

iPhone 7 and iPhone 7 Plus photos

Apple's iPhone 7 event in 9 minutes