Skip to main content

Ring’s new $100,000 doorbell is encrusted with sapphires, diamonds, and gold

Ring’s new $100,000 doorbell is encrusted with sapphires, diamonds, and gold

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Photo credit: Tom Hartford

While Black Friday deals can help you buy up smart home appliances on the cheap, the opposite also exists for users looking for a taste of luxury. Smart home accessory maker Ring just revealed a limited edition video doorbell encrusted in jewels. The very poshly named Ring Elite Crown Jewel has 2,077 sapphires and 40 diamonds set into an 18-karat gold faceplate, all made by Bijan Jewelry.

The Elite Crown Jewel’s video doorbell components are based on Ring’s Video Doorbell Elite, a slim model with high-end features like HD video and infrared night vision. The Video Doorbell Elite usually goes for $499.99 at Best Buy and $450 at Amazon, but with the extra decorations, the Elite Crown Jewel’s price tag has been bumped up to $100,000.

There are only 10 units made of the Elite Crown Jewel and they’re being sold at the Selfridges on Oxford Street, which is a UK-based chain of department stores. Perhaps as a way of easing the consciences of any luxury buyers, Ring also announced that the proceeds are going to UK charities aimed at reducing crime.

Vox Media has affiliate partnerships. These do not influence editorial content, though Vox Media may earn commissions for products purchased via affiliate links. For more information, see our ethics policy.