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Circuit Breaker

Ring’s new $100,000 doorbell is encrusted with sapphires, diamonds, and gold

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Photo credit: Tom Hartford

While Black Friday deals can help you buy up smart home appliances on the cheap, the opposite also exists for users looking for a taste of luxury. Smart home accessory maker Ring just revealed a limited edition video doorbell encrusted in jewels. The very poshly named Ring Elite Crown Jewel has 2,077 sapphires and 40 diamonds set into an 18-karat gold faceplate, all made by Bijan Jewelry.

The Elite Crown Jewel’s video doorbell components are based on Ring’s Video Doorbell Elite, a slim model with high-end features like HD video and infrared night vision. The Video Doorbell Elite usually goes for $499.99 at Best Buy and $450 at Amazon, but with the extra decorations, the Elite Crown Jewel’s price tag has been bumped up to $100,000.

There are only 10 units made of the Elite Crown Jewel and they’re being sold at the Selfridges on Oxford Street, which is a UK-based chain of department stores. Perhaps as a way of easing the consciences of any luxury buyers, Ring also announced that the proceeds are going to UK charities aimed at reducing crime.

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