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Jim Beam is selling a smart decanter that pours whiskey on command

Jim Beam is selling a smart decanter that pours whiskey on command

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April 1st isn’t for another five months

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Jim Beam makes bourbon, but it seems that the distillery is looking to make the jump into the tech industry with the release of its new product Jim, a “smart” decanter. But instead of telling you the weather or setting alarms, Jim pours whiskey.

In fact, that’s pretty much all Jim does. The smart decanter does seem to have some kind of built-in voice control if the video is to be believed, but instead of offering contextual responses, you’re pretty much just going to get recordings of the voice of Fred Noe, a master distiller at Jim Beam.

It seems like JIM is actually a real product

While Jim does look a whole like like an April Fools’ Day gag that’s meant to poke fun at the recent boom of products like the Echo or Google Home, it seems like Jim is actually real. Jim Beam is purportedly selling it on its site for $34.90 — which, fun fact, is actually more than a bottle of Jim Beam. It’s promising deliveries in time for the holidays, although it’s currently sold out. Jim appears to function off integrated 3G service for voice recognition, and the product page notes that it’ll expire about six months after purchase, leaving you with an ordinary, Jim Beam-branded decanter.

While it’s entirely possible that this whole thing is just a marketing stunt, Jim Beam has actually sold real products for the express purpose of mocking tech companies before. As AdWeek points out, the company sold wearable Jim Beam Apple-branded shot glasses last year to make fun of the Apple Watch.

If you do get your hands on one of the few Jims that the company seems to have made, it’s important to note that it doesn’t actually come with any whiskey. That said, there’s also nothing stopping you from filling it up with a better whiskey, should you prefer to drink something that actually tastes, you know, good.