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Circuit Breaker

This might be the logo for Samsung’s Bixby AI assistant

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One of the flagship features of Samsung’s upcoming Galaxy S8 smartphone is a new digital assistant, rumored to be called “Bixby” or “Bix.”

While details on the assistant are still slim, Neowin has uncovered a trademark application filed with the European Trade Mark and Design Network from Samsung for a “B” logo that could be the icon for the Bixby AI. The filing claims that the logo is for “interactive computer software enabling exchange of information,” which would seem to fit an AI assistant. Neowin also notes that the logo could be a stylized number 8, which presumably fits in the S8 branding.

The Galaxy S8 is expected to be released toward the end of March — presumably when we’ll find out on Bixby as well. Until then, we’ll have to content ourselves with dribs and drabs of information like this to satiate our curiosity.