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Circuit Breaker

HTC will stop making cheap phones this year

The company is cutting back on entry-level devices

Vlad Savov

HTC will exit the entry-level smartphone market later this year, the company announced during its earnings call earlier this week, according to Phonescoop. The company said it would continue to support cheaper phones that have been released, but acknowledged that its focus would shift to high-end, high-margin devices.

This isn’t the first time HTC has reduced its smartphone output; back in 2012, the company notably reduced its handset output to focus on its top-tier smartphones. This time around HTC says it will release six or seven phones this year, so there is still a number of devices the company has under wraps. But if you were looking to get a cheap HTC smartphone this year, it’s probably best to look somewhere else.