Insoles molded to your feet can be incredibly comfortable, and they’re sometimes even a necessity for people with problems like fallen arches. That’s why startup Wiivv wants to make it as easy as possible for people to get a personalized insole. Using its app, the company lets you model and measure your own feet just by taking pictures of them. It uses this data to create a 3D model of your foot, and then 3D-prints an insole perfectly fitted for you. The company has been offering this service for over a year now, but has now launched a Kickstarter campaign to create fitted sandals as well.
It’s the same basic idea, but instead of just ordering the insole, you get the whole sandal. You can watch the quietly insane promo for the service below. (Note to people raising money on Kickstarter: not every product video needs to look and feel like a spiritual journey.)
Ignoring the hyperbole here (did Wiivv really “reinvent” the toe-thong?), the basic idea sounds pretty great. Sandals are usually pretty uncomfortable, and a custom insole would certainly. We tried Wiivv’s app for ourselves, and the whole foot-measuring process is as quick and easy as you’d like. Obviously when it comes to something as personal as a fitted insole, the proof is in the pudding, but Wiivv has some satisfied reviewers online, and the company also offers a 30-day returns policy with full-refunds.
If you’re interested you can back the Kickstarter campaign starting at $79 for a single pair of sandals, or $150 for two pairs. The company says it’ll be delivering the shoes by August this year.