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Circuit Breaker

HTC teases next phone’s squeezable gimmick with new ad

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HTC’s next mobile is going to have some sort of “squeezable” frame. At least, that’s the message coming through loud and clear in the company’s latest ad. Earlier this month, the Taiwanese phonemaker announced it would be unveiling something new on May 16th with the tagline “Squeeze for the brilliant U,” and this short video teaser really squeezes hits that message home. You can squeeze a sponge, you can squeeze an avocado, and you’ll probably be able to squeeze HTC’s next handset too.

Although a squeezable smartphone sounds a bit silly, it’s actually been done before. Nearly five years ago, Japanese carrier NTT Docomo made a prototype handset with touch sensors on the edge of the frame. This allowed users to launch apps, perform voice searches, and more, just with a squeeze of the hand. The HTC U will probably perform in a similar fashion — just take a look at this leaked video of an unknown HTC phone codenamed the HTC Ocean: