Misfit has launched a new tool that lets users personalize their wearables more easily. M.Y Misfit lets customers change the color, strap style, and material of a range of Misfit products, with the company claiming that a total of “600 unique possible combinations” are available. Colors include Jet, Rose Tone, Silver, Midnight, and Champagne, and strap styles range from leather to silicone to paracord.

The new tool works with the following Misfit products:

• Shine 2 — the original Misfit design: a simple aluminum disc with a circle of LEDs that tracks steps and sleep, and can vibrate to nudge you awake or keep moving. Costs from $79.99
• Ray — probably the most stylish Misfit; a sleek minimalist cylinder with basic movement tracking. Costs from $79.99
• Phase — a simple analog watch with the same fitness-tracking features as the Shine and Ray, but no heart-rate sensor. Costs from $149.99
• Vapor — the company’s first touchscreen smartwatch, which costs $199 and runs Android Wear 2.0. “Coming soon” to M.Y. Misfit

The tool is a nice addition to Misfit’s line of products, which have always been among the most attractive available. Whether it’ll help the company in a squeezed market, where firms are buying one another to stay relevant, is another question entirely.