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Asus’ minimal-bezel ZenBook 3 Deluxe is now on sale

Asus’ minimal-bezel ZenBook 3 Deluxe is now on sale

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Photo by Nick Statt

Asus brought its new ZenBook 3 Deluxe to both CES and Computex this year, and now it’s available to buy. The laptop costs $1,699 on Asus’ eShop, Newegg, Amazon, and B&H. It appears Asus wants to directly compete with Apple’s new MacBook Pro or the Surface Laptop by featuring a 14-inch LED 1920 x 1080 display, two Thunderbolt 3 USB-C ports, one USB 3.1 USB-C port, 16GB of memory, 512GB of storage, and an Intel seventh-generation Core i7 processor. The Zenbook 3 Deluxe runs Windows 10 Pro.

I’m most intrigued by the color palette Asus offers. As my colleague Vlad Savov pointed out, the company is offering the new laptop in a blue-and-gold color scheme, as well as a gray-and-yellow one. The blue is certainly a statement.

Asus ZenBook 3 Deluxe

I appreciate that Asus is taking a chance on color with its new high-end laptop. My only complaint, and what might make this device a tough sell, is its low-resolution display, especially compared to Apple’s retina displays. At least it has Thunderbolt ports, though, unlike the new Surface Laptop.