Amazon’s Echo is out of stock online, as noted by TechCrunch earlier today. And given that the Echo is such a core part of Amazon’s hardware business, and that the company has been running near-constant sales on that for the last few months, there are two ways to take this news:

1. Amazon is planning to update the Echo — whose hardware hasn’t really changed in the years since it was first released back in 2015 — with a new model, explaining the last few months of fire sales to clear out stock. Plus, releasing a new Echo model now would get Amazon a new product on the market just in time for the holiday season, and help shore up Amazon’s defenses in preparation for Apple’s HomePod, which is set to release later this year.
2. Amazon put the Echo on sale, leading people to have bought a lot of them (in fairness, this has happened before with previous Echo sales, too.) Plus, Amazon just took a whole bunch of Echo stock to put in Whole Foods, which could be slowing up the supply chain.

Adding credence to the possibility of a new Echo is an email sent out to Twitch developers today that references an “Amazon Echo 2,” which could be indicative of a new product given that Amazon owns Twitch. Twitch has since clarified that the “Echo 2” reference was a typo in the email header.

That said, if you must have an Amazon Echo today, you can simply try Best Buy, Bed Bath & Beyond, Target, or basically any other electronics retailer. Oh, and Whole Foods.

Update, August 29th, 4:55pm: Added possible reference to an “Echo 2” from a recent email sent to Twitch developers, via Eric Olson on Twitter. Twitch has clarified that the Echo 2 email was a typo in the subject header.

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