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Circuit Breaker

Samsung is already releasing a smaller Frame TV

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Are people buying the larger versions?

Photo: Samsung

Samsung announced its design-oriented Frame TV less than a year ago, and already, the company is releasing a new, smaller model. A 43-inch version will join the 55-inch and 65-inch models that are already on sale. Samsung made the announcement at the IFA tech conference in Berlin this week, but didn't specify a timeline or pricing.

Existing models of the 4K HDR TV come with four HDMI ports, three USB ports, and supports all of the standard Samsung smart TV features. But what makes the Frame TV unique is the idea that it doubles as an art display. When it's not playing actual TV content, it cycles through photos and paintings, which come from partnerships with LUMAS, Saatchi Art, Sedition, and the Prado. Users can purchase additional pieces through the Art Store or display some for free from Samsung's collection. They can also put up their own work.

The larger Frame TVs went on sale in June after they were introduced at CES. The 55-inch version costs $1,999, while the 65-inch model retails for $2,799. Customers can pay extra to customize the Frame through their bezel color and material choice.