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Circuit Breaker

LG went to Reddit’s Android community for feedback on smartphone notches

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Spoiler: they hate the notch

Photo by James Bareham / The Verge

You may be surprised to hear this, but smartphone notches have been pretty controversial: some people hate them, other people... don’t have strong opinions on the matter. But no one loves the notch. So to find out how people are really feeling, LG has gone to Reddit and asked. As spotted by Android Police, LG’s support team posted in r/Android with the timeless, thought-provoking question: “What are your thoughts on ‘the Notch’?”

“We would love to gather some more feedback to share with our R&D team — and this is where you come in,” LG writes. “So… what do you think? Love the Notch? Or is it Notch your thing?” (I’m sorry but the pun is part of the quote, and I can’t get rid of it.)

It’s not entirely clear what LG is doing here. LG’s next phone, likely called the G7, seems to have already leaked, and it does in fact include a notch. Though it does have one notable feature: its notch can disappear. A video of the phone shows that it includes an option to place black bars on either side of the notch, exactly like what Huawei is offering as an option on the P20. So LG appears to be looking for ways to appeal to both notch fans and detractors alike.

It’s also entirely possible that LG is actually just looking for interesting ways to take advantage of the notch through software. Going to Reddit’s r/Android community intentionally singles out some of the most passionate phone buyers. If LG can appear responsive to their feedback, it may be able to get them interested in the phone and drum up more excitement than the company’s phones typically get (not much compared to, say, Samsung).

For instance, here’s LG pretending that someone came up with a feature idea it already planned to implement:

The thread’s top comments almost exclusively oppose the inclusion of a notch, so I’m not sure how well this is going to work out for LG. Typical comments include: “What Samsung is doing is much better,” “Ugly as hell,” and “Don’t do it.” But LG is definitely doing it — and it won’t be alone. So hopefully someone figures out a way to make people like the notch.