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LG’s premium 2018 OLED TVs have lower starting prices than ever

LG’s premium 2018 OLED TVs have lower starting prices than ever


Once they go on sale, it might be hard to resist putting one in your living room

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Photo by Chris Welch / The Verge

LG has set $3,000 as the baseline price if you want one of the company’s latest, most advanced OLED TVs. That’s for the 55-inch model of the C8 series, which includes LG’s new a9 processor for reduced noise and smoother gradation (less banding).

There will also be a less expensive B8 series in the lineup, but it will lack the new chip and should offer near-identical performance to last year’s sets. Stepping up to the 65-inch C8 will cost $4,000, and the 77-inch version will run $10,000.

So yes, OLED TVs are still very pricey, but as CNET notes, the good news is that once these models go on sale, we should see some of the lowest prices LG has ever offered. Buying a brand-new TV as soon as it hits the market in the spring is almost always a bad idea. During last year’s Black Friday period, you could buy a terrific LG OLED for just $1,600. The B8 could ultimately drop even lower than that, though you’ll still have to pay a bit of a premium to get the a9 chip and the superior processing that LG has been talking up. As for the flagship “wallpaper” TV, that will run $15,000 at 77 inches.

All of LG’s 2018 OLEDs listed below include refreshed software designed to showcase the company’s ThinQ artificial intelligence through voice commands. Google Assistant is built in. They also support all major HDR formats and video with high frame rates up to 120 fps from streaming apps. Dolby Atmos audio is also included.

W8 “wallpaper” Series
77-inch W8: $14,999.99
65-inch W8: Price not yet announced

E8 “picture on glass” Series
65-inch E8: $4,499.99
55-inch E8: $3,499.99

C8 Series
77-inch C8: $9,999.99
65-inch C8: $3,999.99
55-inch C8: $2,999.99

B8 Series
65-inch B8: Price not yet announced
55-inch B8: Price not yet announced