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Product Red iPhone 8

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A close look at Apple’s red iPhone 8

It’s very red, and this time Apple got the front right

For the second consecutive year, Apple is releasing a Product RED color variant of its iPhone. The red iPhone 8 and 8 Plus will be available from all major carriers on Friday; preorders have already begun. Sadly, there’s no red iPhone X for reasons unknown, but Apple is putting out a Product RED folio case so you can at least buy an accessory for the device that sends some of the purchase price to a good cause.

Today Apple offered a brief hands-on with the iPhone in its latest hue. The major difference between last year’s Product RED iPhone and this one is that Apple has wisely gone with a black bezel on the front. I wasn’t a big fan of the white faceplate on the 7; in fact, I bought a dumb screen protector to try to get this same look. Now Apple has made the right choice, and the red / black combo is indeed very, very sleek.

Product Red iPhone 8

The other difference this time around is that the iPhone 8’s back is glass, whereas the 7’s was aluminum. That allows for wireless charging, but it also means you’ll pick up more fingerprints — even in this red color. It certainly does a better job of hiding them than the space gray iPhone, but the red isn’t bright enough to eliminate smudges completely.

Obviously the glass back doesn’t have a metallic shine when light hits it like the red iPhone 7, but it’s a striking, vibrant phone all the same. This thing is red, and the color can shift a bit depending on the light — albeit not to the extent of HTC’s gorgeous solar red U11. In sunlight, it’s a vivid candy red. Indoors, it’s a bit more subdued. So I’m all the more disappointed that Apple decided against a Product RED iPhone X; this shade of red with stainless steel sides would’ve looked great. Maybe next year.

On that note, Apple should really just release these Product RED iPhones at launch each September and move out of this mid-cycle pattern. They’d sell more, and existing iPhone 8 owners wouldn’t be stuck with that “welp, I wish I had the red one” feeling. At least there’s always the Product RED silicone case and now the leather folio for the X. (There’s also a standard leather RED case, too.)

On to the photos! And just to head off any confusion, though they look black in some of these shots (due to lighting), the Apple logo and iPhone / Product RED text are silver.

Photography by Chris Welch / The Verge.

Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8
Product Red iPhone 8

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