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Apple may lower the price of this year’s updated iPhone X

Apple may lower the price of this year’s updated iPhone X


Apple supply chain analyst Ming-Chi Kuo is back with pricing rumors

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Photo by James Bareham / The Verge

Apple might lower the prices of its crop of new iPhones, if the latest research note from well-known Apple analyst Ming-Chi Kuo (now at a new gig at TF International Securities) is to be believed, via MacRumors.

According to Kuo, those prices will be somewhat cheaper than the last wave of iPhones, which saw the popular smartphone cross the $1,000 mark for the first time with the iPhone X. Instead, Kuo claims that the second-gen iPhone X will cost between $800 and $900, the iPhone X Plus will be $900 to $1,000, and the entry-level 6.1-inch LCD option will be in the $600 to $700 range.

It’s not entirely clear why Apple would want to lower the price on the iPhone X

While Kuo is generally pretty reliable when it comes to his predictions for Apple, it’s worth pointing out that, historically, his sources have been more placed in the supply chain as opposed to higher up in Apple’s management. Therefore, it’s worth taking these pricing rumors with a grain of salt, especially because of how far out we are from any potential announcement. It’s also unclear if Apple would even be looking to lower the price point of the iPhone X because the higher profit margins of the more expensive phone were the main driver for Apple’s overall increase in revenue despite selling fewer phones last quarter.

As a reminder, the rumor mill — both from Kuo and others — has stated for a while that Apple is expected to release three new iPhones this fall: an updated OLED 5.8-inch iPhone X, a larger 6.5-inch iPhone X Plus, and a 6.1-inch LCD iPhone that will offer the same bezel-less design as the iPhone X at a cheaper price point.