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The flame red HTC U12 Plus is now available in the US and Canada

The flame red HTC U12 Plus is now available in the US and Canada


Preorders are available now and the phone ships in September

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Photo by Amelia Holowaty Krales / The Verge

HTC is bringing the U12 Plus in flame red to the US and Canada. It’s now available for preorder from the company’s website and ships next month. The other colors, blue and black, were already available for purchase, but it’s the flame red one that stands out.

The flame red color changes depending on what light it’s under, sometimes looking violet or gold in photos. A bunch of smartphones have appeared in iridescent shades lately, like the Huawei P20’s twilight color that can look purple or blue under different lighting and the Motorola P30’s similar “aurora” tone. The HTC U11 might have been among the phones responsible for sparking the trend.

All things considered, the U12 Plus is a pretty typical flagship phone for 2018, but its color and cameras are probably the most stand-out features about it. In our review of the phone, The Verge’s senior editor Vlad Savov found its more attractive aspects were overshadowed by dismal software and faux buttons that are difficult to use.

For the basic storage option, it costs $799 and also comes in blue or black. The 128GB version costs $849 in the US. In Canada, the U12 Plus costs C$1,099 with 64GB or C$1,169 with 128GB.