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Sony came up with a truly inventive name for its new tough SD card series

Sony came up with a truly inventive name for its new tough SD card series

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Technology is expensive. Yes, as they become more commonplace and demand rises, gadgets become more affordable. But if you invest any kind of money into a piece of high-tech equipment, you still want to use it with some sort of care. That’s why Sony’s new Tough SD card that’s designed to literally withstand getting tossed into dust, dirt, water, and otherwise generally beat up makes me sad.

Sure, it passes the bend test, and its ribless design helps users avoid breaking it into bits and pieces, but it does so by doing away with the data protection lock slider. The card can also survive drops up to five meters (roughly 16.4 feet), and it’s dustproof and waterproof with an IP68 rating. You can even take it through an X-ray machine and anticipate that your photos will come out alive along with the card. (Is this a thing that happens? Let’s not find out.)

In addition to its Tough namesake, it’s also fast: the company boasts a write and read speed of up to 299MB / 300MB per second. To ensure the card is still functioning as designed, Sony’s even offering companion software to check the health of the SD card.

The new Tough cards will be available later in October starting at 32GB for $72. All these specs are great for taking adventurous photos and surviving humans’ clumsiest tendencies, but just because it can theoretically endure an MRI, please don’t do it on purpose.