Skip to main content

This $1,500 mirror streams live fitness classes to compete with Peloton and ClassPass

This $1,500 mirror streams live fitness classes to compete with Peloton and ClassPass

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Mirror

Another at-home fitness company is making its debut today. Mirror is coming out of stealth mode with the introduction of its eponymous device. It’s a mirror atop a 40-inch, 1080p vertical display that plays live or prerecorded fitness classes. The idea is that you can stand in front of the mirror, follow a trainer’s instructions that are displayed behind your reflection, and still see yourself working out. It’s in stark contrast to people having to prop their phones up to watch a class or working out in their living rooms because it’s where their TV is. The device costs $1,495. Yes, that’s right. It’s very expensive. With it, you get a heart rate monitor that straps across your chest and resistance bands. A monthly content subscription costs $39.

The device includes built-in speakers, so there’s no need to hook up external audio, although you can over Bluetooth. You can play your own music through Spotify Premium or rely on Mirror’s own music. The class will automatically load a playlist, but users can swap those out as they want. It also features a 5-megapixel built-in camera at the top with a privacy cover. This is only used if users pay for personal training sessions.

Mirror films its classes in its New York City-based studio, where during live classes, instructors can see who’s attending and specifically call them out by name. The company clearly wants to build some sort of camaraderie among students. Users can react to things during class with emoji, too. In addition to showing the trainer on-screen, Mirror displays users’ heart rates and calories burned, as well as their overall workout summary at the end of class.

Mirror

The entire Mirror device is controlled through a companion iOS app; it’s not touch-enabled. With the app, users can select their classes and input any injuries or areas of focus they might have. The mirror will offer modifications for users with injuries while the app will build a schedule to help users focus on their body goals. Those modifications show up as a picture-in-picture window in the lower left-hand corner. Users can tell the app what additional accessories they have laying around, like weights, so the classes incorporate those. It weighs 70 pounds, so Mirror will send someone out to help mount it, although it also comes with a stand so users can prop it up against the wall. It goes on sale today.

I checked the device out a couple weeks ago in New York and was definitely intrigued. I currently work out at a regular gym where I take classes. Part of the reason I love this experience is because I can see myself working out in the mirror. I’m a complete mirror hog. While Peloton focuses on selling treadmills and bikes, I don’t usually require more than some free weights during my classes, so this seems like the right kind of workout solution for me. That said, you can find lots of free classes online. Sure, they won’t have the live instructor aspect or the nice reflection and pretty UI, but it’s a lot cheaper than what Mirror is selling. Still, I can see this fitting into people’s lives if they especially value fitness and are already used to paying top dollar for boutique classes.

Correction 9/6, 11:07 AM ET: This article originally said you could only play music through Spotify Premium, but you can also rely on Mirror’s own music.

Today’s Storystream

Feed refreshed Two hours ago Striking out

A
Andrew WebsterTwo hours ago
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.


A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
J
Twitter
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.


T
Twitter
Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.


A
External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.


A
External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.


J
External Link
Jay PetersSep 23
Doing more with less (extravagant holiday parties).

Sundar Pichai addressed employees’ questions about Google’s spending changes at an all-hands this week, according to CNBC.

“Maybe you were planning on hiring six more people but maybe you are going to have to do with four and how are you going to make that happen?” Pichai sent a memo to workers in July about a hiring slowdown.

In the all-hands, Google’s head of finance also asked staff to try not to go “over the top” for holiday parties.


E
External Link
Insiders made the most money off of Helium’s “People’s Network.”

Remember Helium, which was touted by The New York Times in an article entitled “Maybe There’s a Use for Crypto After All?” Not only was the company misleading people about who used it — Salesforce and Lime weren’t using it, despite what Helium said on its site — Helium disproportionately enriched insiders, Forbes reports.


J
Youtube
James VincentSep 23
Nvidia’s latest AI model generates endless 3D models.

Need to fill your video game, VR world, or project render with 3D chaff? Nvidia’s latest AI model could help. Trained on 2D images, it can churn out customizable 3D objects ready to import and tweak.

The model seems rudimentary (the renders aren’t amazing quality and seem limited in their variety), but generative AI models like this are only going to improve, speeding up work for all sorts of creative types.