Samsung is partnering with Instagram to add a new “Instagram mode” directly to the native camera app on the newly announced Galaxy S10. “We’ve worked together to rethink the experience of Instagram on the S10,” said Instagram’s head of product Adam Mosseri onstage at the Galaxy Unpacked event.
The new Instagram mode is built right into Samsung’s stock camera app, and is selectable just like you would choose the panorama or pro shooting modes. Instagram mode lets users shoot and upload directly to their Instagram stories, complete with stickers, Instagram’s editing tools, text, hashtags, and more, for what Samsung is calling the “best Instagram experience on a smartphone.”
To show it off, Mosseri shot a picture and uploaded it to his Instagram story straight from the stage, which you can see below.
In addition to the Instagram partnership, Samsung is also opening up its camera in an open SDK so that developers can take full advantage of new camera features in their own apps. So far, Snapchat, Snow, and Lime have been announced as partners, with the promise that through the new SDK, photos you take in those apps will be just as good as ones you shoot in the native camera app.
Instagram will presumably take advantage of that access inside its own app, too, but it’s the only one that’ll be getting the spotlight treatment in the camera app itself.