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B&H is offering $100 off the Apple HomePod ahead of Black Friday

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holding a homepod Photo by James Bareham / The Verge

It’s definitely a good time to pick up a HomePod. Apple just started selling refurbished models for $299.99, while Best Buy will sell the Siri-equipped speaker for $249.99 on Black Friday, and now B&H Photo is offering that same price right now — no need to wait for post-Thanksgiving carnage.

That represents $100 off the sticker price, a startling 29-percent reduction for an Apple product still in its first year on sale. The HomePod isn’t for everyone, as it only really makes sense as a smart speaker if you use Apple Music and are invested in the Apple ecosystem. But its sound quality is amazing for the size, and $249.99 is a great price even if you only ever use it as an AirPlay 2 speaker.

Updated 9:23AM ET, November 14th: According to B&H Photo, supply at this price point has sold out. But if you’re hoping to get the HomePod for the same price in time for the holidays, Best Buy should have you covered starting November 22nd.