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Dell’s Prime Day alternative is a “Black Friday in July” sale

Complete with doorbusters, loyalty rewards, and plenty of good deals

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Dell Chromebook 13

Amazon Prime Day, Amazon’s made up holiday of deals and discounts, is basically Black Friday in July. Dell is making that comparison explicit this year, by running a “Black Friday in July” sale that not-so-coincidentally coincides with Amazon’s annual extravaganza.

Like Prime Day and actual Black Friday, Dell’s Black Friday in July sale is happening over the course of a few weeks: July 2nd – July 23rd. Some deals are running now, with mega-discounted doorbusters dropping throughout the sale. These deeply discounted products will likely sell out during the limited-time doorbuster events, so if you see a deal you want to grab, it may be a good idea to bookmark the page and set a reminder on your phone. Members of Dell’s Financial Services, Advantage Loyalty Rewards, and Member Purchase Program will have early access to doorbuster deals.

Whether you’re specifically in the market for a Dell product, aren’t an Amazon Prime member, or just can’t get enough tech deals this summer, Dell’s Black Friday in July sale is a perfectly solid alternative to the Prime Day madness. The Verge’s best bets are below.