Dell’s Prime Day alternative is a “Black Friday in July” sale

Amazon Prime Day, Amazon’s made up holiday of deals and discounts, is basically Black Friday in July. Dell is making that comparison explicit this year, by running a “Black Friday in July” sale that not-so-coincidentally coincides with Amazon’s annual extravaganza.

Like Prime Day and actual Black Friday, Dell’s Black Friday in July sale is happening over the course of a few weeks: July 2nd – July 23rd. Some deals are running now, with mega-discounted doorbusters dropping throughout the sale. These deeply discounted products will likely sell out during the limited-time doorbuster events, so if you see a deal you want to grab, it may be a good idea to bookmark the page and set a reminder on your phone. Members of Dell’s Financial Services, Advantage Loyalty Rewards, and Member Purchase Program will have early access to doorbuster deals.

Whether you’re specifically in the market for a Dell product, aren’t an Amazon Prime member, or just can’t get enough tech deals this summer, Dell’s Black Friday in July sale is a perfectly solid alternative to the Prime Day madness. The Verge’s best bets are below.

• Inspiron Desktop 8th Gen Intel Core i5 processor, Windows 10 Home, 12GB memory, 1TB hard drive — $499.99 (usually $679.99)
• Dell G3 17 — $749.99 (usually $849.99)
• Bose QuietComfort 25 Noise Cancelling Headphones — $169 (usually $279)
• Logitech K480 Bluetooth Multi-Device Keyboard — $29.99 (usually $49.99)
• Starts at 11AM ET on Monday, July 9th: Alienware Aurora — $1,199.99 (usually $1,699.99)
• Starts at 11AM ET on Tuesday, July 10th: Dell 27 Gaming Monitor - S2716DG — $399 with $100 gift card (usually $799.99)
• Starts at 11AM ET on Tuesday, July 10th: Ultimate Ears BOOM 2 Bluetooth speaker — $59.99 (usually $179.99)
• Starts at 11AM ET on Wednesday, July 12th: Alienware 15 — $1,399.99 (usually $2,149.99)
• Starts at 5PM ET on Thursday, July 13th: Dell G5 15 — $899.99 (usually $1,049.99)