Speaking of channels, Roku's also announcing that all of its boxes will be able to stream HBO Go by the end of October. It's an interesting announcement, since HBO Go requires that you subscribe to cable or satellite service and pay for traditional HBO, but the move isn't really aimed at cord-cutters — it's more of a way to get on-demand content on additional TVs without paying for another cable box. (And we'll bet more than a few TiVo owners locked out of traditional cable on-demand service will be all over this.) We'd expect to see quite a few more announcements in this vein as Roku cozies up to the content industry as the cheaper and more flexible alternative to the Apple TV — the little box that could is getting a lot more interesting.