Over the past ten years, Apple’s iPhone has become the company’s most valuable —and recently, somewhat volatile— asset. Since its introduction in 2007, the iPhone helped to jumpstart the smartphone revolution, and with it came some big innovations. The App Store, touchscreen gaming, the mass adoption of social media, and protecting user data with biometrics. Its product lineup is enmeshed in Apple’s ecosystem, and the impact that it continues to have around the globe is vast.
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