Memes
It Is What It Is: a fake app hyped on Twitter turned into a fundraiser for racial justice causes
"A meme that leveraged the relentless hype of exclusive apps and redirected it towards a critical social need."
By
Kim Lyons
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The story of the internet, as told by Know Your Meme
Ten years of documenting memes will teach you more than you’d ever want to know about people, truth, beauty, death, and ‘tits or gtfo’