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Microsoft 'will no longer be producing Zune players,' and that's the final word

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zune playing tool
zune playing tool

This morning, the Zune HD mysteriously disappeared from Microsoft's Zune website, prompting rabid speculation that the hardware was no more. Later, the multimedia player was restored to its place of former glory. Now, however, the official Zune support page suggests that the original tidings were true: the Zune HD's dead as a doornail. Just read the following quote:

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.

Out with a whimper.