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Photokina 2018

Photokina is arguably the biggest, most respected event on the photography gear calendar. Camera companies have been known to hold back their new model announcements for this show, which used to be hosted once every two years, in order to wow their competitors and fans at the same time. Now taking place annually, Photokina is the stage on which the camera industry presents its response to the existential threat of smartphone cameras and their constantly increasing quality. Can the likes of Nikon, Canon, and Fujifilm keep improving fast enough to ward off the rising tide of mobile cameras? Photokina is the place to find out.