Nintendo has doubled in value since Pokémon Go’s release

For a game that isn’t even technically a Nintendo property, Pokémon Go is having quite the healthy impact on the Japanese company’s finances. Ever since the launch of Pokémon Go earlier this month, Nintendo’s market capitalization has more than doubled, ending Tuesday trading at a fantastic $42.5 billion. Such has been the appetite for Nintendo stock, in fact, that on Friday it broke the single-day trading record in Tokyo this century, with $4.5 billion of stock changing hands.

Eurogamer has a nice breakdown of why investors are buying up Nintendo in spite of it standing to benefit from Pokémon Go only indirectly. The Japanese gaming giant has another feather in its cap with the recent announcement of a mini NES that was received with absolute joy and adulation. Basically, Nintendo can do no wrong right now, and since stock markets are all about perception, its share price keeps climbing as a result. The latest uptick in Nintendo’s market cap also sees it bypass Sony — all of Sony, which has a market cap closer to $40 billion — which is a position it’s not enjoyed since way back in 2014.

Nintendo is not alone in feeling the benefits of Pokémon Go’s imperious rise. McDonald’s has started selling Pokémon-themed Happy Meals in Japan, which has promptly led to a bump in sales and a corresponding increase in its stock price as well. Where pokémon go, money follows.


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Comments

I hope Nintendo can use this response to quit being so stubborn about mobile. It is their future. Give me an AR version of Animal Crossing and Virtual Console on iOS with a hefty backlog of game boy games and I will happily keep paying Nintendo money.

Virtual console on Apple and Android TV would be a killer thing too.

Official BT controllers for either would be a nice side purchase.

So much potential.

What a virtual console UWP app on Xbox One? That will be awesome.

WILL. NEVER. HAPPEN.

Apple has long commodified and devalued it’s partner’s content in order to help sell it’s hardware. 99c songs and apps became a thing thanks to iTunes, meanwhile Apple hardware maintains it’s launch price till a new model launches. Nintendo, as a longtime hardware maker, understands this. F2P IAP games like Pokemon Go are viable on rival platforms. Old style games where the content is what’s paid for less so, thanks to piracy and low prices. Consumers are used to buying games in the play store for 99c, Nintendo sells games in their own store for much more than that, and keeps much more of the profit. Unless their next two console gens absolutely tank, they should keep their classic content on their own hardware, with high impact forays like Pokemon Go when it makes sense.

Why become just another content creator when they have the power to define the platform their content will run on?

Yeah, Apple commodized and devalued music at 0.99$ a song.

I guess Spotify is righting Apple’s wrong, at 0,000009$ a song.

So your argument against Apple being responsible is Spotify did it worse afterwards? I can can hear a little kids voice now "but he started it!"

They could release pokemon games for $5 and it would sell. My evidence is GTA which has sold for $7 and has still been installed over 1,000,000 times. People pay for quality, complete games especially if it’s from a legendary company like Nintendo or Rockstar. Not flappy bird or words with friends.

I would buy the absolute SHIT out of a true Pokemon game released for iOS. Pokemon Go has reignited my interest in Pokemon and I kind of missed out on the craze the first time around. I tried to find a way to play the main series, but the idea that I need to either track down a Game Boy or go out and spend $150 on a 3DS and the game is offputting. It would be nice if there were something to bridge the gap between Go and the newer 3DS offerings, say a remake of Red/Blue for iOS.

Exactly, I was playing pokemon fire red on an emulator daily on my android phone until pokemon go came out. I haven’t touched it since then, but it would definitely be a good way to make some serious cash. I love pokemon but I don’t want dedicated hardware for one game.

You can buy a 2DS for $79.99 w/ Mario Kart 7. It plays all DS Pokemon games and all 3DS Pokemon games. Plus, the original Red, Blue, and Yellow is on the Nintendo eshop. So, you don’t have to spend $150 for a 3DS.

I don’t think you understand. I already have a phone. I am interested in Pokemon after playing Go. I would very much like Nintendo to sell me some way to play Pokemon without buying an additional piece of hardware.

But nobody wants to carry around another device just to play a game. That’s the problem.

Everyone who wants and can afford dedicated hardware for pokemon has it already. Pokemon fire red could get money out of the rest of us who want pokemon but don’t want dedicated hardware.

Yep. I would pay $20-$30 PER GAME for an officially supported game on an officially supported emulator. I do not want to pay $80 to $150 for yet another device I have to carry around and charge when my phone that I carry everyday is perfectly capable.

There are just so many reasons why they should NOT do that.

To start with, lets look at that million installs, what does that actually mean?

If I install it on 2 devices, like an iPhone and an iPad is that number cut in half?
If I uninstall it because I have a set amount of space on my phone, but then reinstall it later, is that a new install? If I have to wipe my phone, is that a new install? What if I upgrade, and install it on the new phone, is that a new install?

From my own use patterns, this could be 100 000 actual sales, at 5 dollars a pop.

is $500 000 – 30% apple tax – the cost of development and promotion really worth devaluing your premier mobile title?

The title itself is not even on their home console in a full way, why go to other platforms? Especially considering X & Y sold 15 million copies at $40 a game.. on their own platform so they didn’t need to pay apple 30%, and the product increased the general success of their own platform.

If you look just a little bit into the numbers, it makes no sense to ever put a real pokemon game on mobile phones.

That’s a ton of assumptions. Like you’re assuming rockstar barely made any money, which is ridiculous. The play store only says installs are between 1,000,000 to 5,000,000, so I just said over 1,000,000 because it doesn’t give an exact number. And that doesn’t include iOS. And the first full GTA game they released on android was GTA 3. Why would they release two more full GTA games (vice city and san andreas) if they didn’t make any money? To counter your point, why didn’t they just sell it only on ps3, ps4 and vita for $15? It’s because the people who bought it for mobile either: 1.) will buy it for mobile but would have never bought it for a console or 2.) will buy it for both (like me.) There are a few that would have bought it for ps3 or ps4 but chose mobile instead. But they are few and far between, as touch screen controls are inferior to using a console with a controller.

Rockstar already released on PC, it makes sense for them to release on all platforms, as they don’t own a platform that they need to invest in and protect. Nintendo has different incentives.

Haha I like your use of assumptions to cut a number by 90%.

That’s the most numbers I’ve ever seen someone pull out of their ass. I’m honestly impressed.

The problem is not how many they’d sell on rival platforms, but how this dilution of their brand and it’s IP will impact their own platforms. If they can sell 1 million copies on their own platform with better profitability than selling 5 million copies on a rival platform, then it doesn’t make sense for them to jeopardise their own hardware sales.

Apple has long commodified and devalued it’s partner’s content in order to help sell it’s hardware

You honestly think Apple needs to commodity Nintendo to sell more Apple hardware? Are you just totally naive?

Unless their next two console gens absolutely tank

Um, have you been paying attention to Nintendo at all since the launch of the first Wii? I don’t think anyone would consider the Wii U a success by any measure, and I am willing to bet the NX will not be magical by any measure.

Why become just another content creator when they have the power to define the platform their content will run on?

I honestly don’t think Nintendo has that privledge anymore – if it wants to survive that is. They have tried that in this mobile dominated era and it has not worked. There simply are not enough people buying Nintendo’s hardware for that to be a viable option. The hard truth for Nintendo is that it is too late for it’s hardware. I’m sure they could sell mobile-compatible hardware of their own and be relatively successful, but dedicated platforms are becoming a thing of the past (especially for Nintendo). It’s time to cash in on Nintendo’s core competency – it’s franchises and IP.

You honestly think Apple needs to commodity Nintendo to sell more Apple hardware? Are you just totally naive?

"Needs to"? No, that’s just you aggressively misreading me. Has Apple done so for all the content it currently does have in it’s walled garden? Yes.

The hard truth for Nintendo is that it is too late for it’s hardware. I’m sure they could sell mobile-compatible hardware of their own and be relatively successful, but dedicated platforms are becoming a thing of the past (especially for Nintendo). It’s time to cash in on Nintendo’s core competency – it’s franchises and IP.

Let’s see how the NX goes before we sound the death knell for Nintendo’s hardware business. And them letting their IP out of their exclusive platforms and onto foreign platforms weakens them considerably, while strengthening those foreign platforms. While they still can, they absolutely shouldn’t.

I’ve said this so many times and people were like "yeah but nintendo shouldn’t focus on mobile, they need to sell hardware." Everybody has a smartphone, so free games with microtransactions and a few ads is a huge business opportunity. Why it took Nintendo so long, I’ll never know. Even games like Pokemon fire red work fine with touch screen controls.

I think it’d hurt Nintendo’s brand if they ever had ads in one of their games, just my 2c.

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