The Lamborghini Urus is the latest $200,000 SUV

Lamborghini Urus

In the auto industry’s ever-present move toward SUVs and trucks, every company has to jump on board. Even though Lamborghini once made a Hummer-esque SUV (and tractors), the 2019 Urus is its attempt to cash in on a lucrative market for high-performance (and high-priced) SUVs.

The Urus is the sports car manufacturer’s entry into the market, which also consists of the likes of the Bentley Bentayga; the Porsche Cayenne, which is part of the vast Volkswagen Group; as well the Mercedes-Benz G-Wagen and Land Rover Range Rover, just to name a few.

Unsurprisingly, the Urus (the name, according to Lamborghini, derived from “one of the large, wild ancestors of domestic cattle”) has styling that leans heavily on the company’s lineup of expensive sports coupes: the Gallardo and Aventador. But adding an extra set of doors, a rear seat, headroom for those in the rear seat, and some useful trunk space had an effect on the iconic Lamborghini lines.

The styling inside also mimics Lamborghini’s sports cars, even if the more upright windows allow you to actually see out of the car. And, being an SUV that doesn’t have flamboyant doors, entry and exit will be more graceful than in the Aventador for the average non-racing driver. More controversial may be the Level 2 driver assistance features that will likely take over at low or moderate speeds, with steering and braking inputs. It’s not autonomous, but this is likely the most self-driving Lambo yet.

Love or loathe the styling, but the Urus is powerful. Power will come from a 4.0-liter V8 with two turbochargers, promising 650 horsepower, 0–62 mph in as little as 3.6 seconds, and a top speed of 190 mph. That’s on the road, however. Features such as rear-wheel steering and an array of preset driving modes through the “Tamburo” selector inside the car will help the Urus prove it’s a sports car that happens to be an SUV. Off-road capability for the Urus is promised, too, with Lamborghini toting a sophisticated four-wheel drive system as standard to automatically control where power should be split among the wheels.

The Urus goes on sale in the spring, with prices starting from an estimated $200,000 in the US. Expect it to go much higher with expensive options, but Mercedes AMG G65s start at even higher prices, so someone might consider the Lambo a bargain. In any case, a Lamborghini SUV may sound like a crazy concept, but it really isn’t these days.


For that much money you’d be better off getting a Bentayga

Because Saudis will eat this up

Guess nobody is buying sports cars anymore . Hard sell .Look honey, just what we need a 600 HP SUV to take the kids to the soccer practice and go camping .

To be fair still techniquely more useful than supercar that only carries two people and wouldn’t survive an urban roadway.

Too much Cayenne, too little Lambo. It’s just another SUV.

Is it on the same platform or is it using a different platform as the Cayenne?

It’s on the same platform as the Porsche Cayenne, the Bentley Bentayga, the Audi Q7 and the Volkswagen Touareg. They all belong to Volkswagen group.

I knew about the Q7, Cayenne, now discontinued Touareg, but not the Bentayga. I really thought the Bentayga was using related chassis that was heavily modified.

If I had the money I’d go for it.

Great. Looks like a $200,000 Pontiac Aztec!

Will exotic car manufacturers just stop this already?

They’ll stop building them when the Saudi princes stop buying them

Why would they if people are buying them?

I don’t think most car people will be surprised as we all probably seen or heard of the Lamborghini LM00x series of suvs. You know the one in ads that said it could do 130mph(or was it kph) in the desert sand.

I disagree with the "meh" sentiment – it’s actually a pretty neat design. I bet it looks even better in person.

I can see these selling pretty well in the Palm Beach / LA / Middle East target markets. I’d rather have one of these than a Bentayga, for sure.

I at least like the front. Either way this is going to sell well.

Why not SUV Nascar or SUV F1 while we’re at it?

Closet thing to SUV NASCAR is the Camping World Truck Series, which is NASCAR event.

SUV as a sporty machine makes lot more sense as an EV. May be when Lambo goes all electric in the future, this might thrive. But, why shell that kind of money, instead of getting a Ferrari 458/488.

It looks like a (lot) more agressive BMW X6 M. I kinda like it, it feels more useful in day to day than have a supercar.

I still think SUVs are just overpriced hatchbacks, but this one is pretty good looking.

Not $200k good looking though.

I still think SUVs are just overpriced hatchbacks

Preach brother!

Getting the G Wagen in comparision is no use as Mercedes has decided to discontinue the g class , and moreover the G class is a different league , it cannot be compared to the urus, the bentagya is sure to compete with this

This one looks like a Nike Sneaker for Elephants.

However only the richest Elephants can afford four to deck out each foot with these…

While it’s probably too big to be called this, I think it looks more like a ‘crossover’ than an SUV.

I personally think it looks related to the Juke….

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