Samsung says Galaxy S8 preorders were its best ever and promises software fixes

Photo by Amelia Holowaty Krales / The Verge

Samsung has announced that preorders for its Galaxy S8 smartphone were 30 percent higher year-over-year compared to 2016’s flagship Galaxy S7. That growth is apparently enough to set a new record, with the company saying that the S8 has achieved preorder totals that are Samsung’s “best ever.” Samsung refrained from providing any hard numbers, and I’ve asked whether preorders for the recalled Galaxy Note 7 are being factored into this new record. “The response is humbling, energizing, and points to a great launch week,” Samsung Electronics America president and COO Tim Baxter said in a statement.

From my personal experience over the weekend, the phone seemed to be in solid supply at most carriers and retailers like Best Buy. Being able to adequately meet demand is almost worthy of praise these days. Samsung’s underlying message to the successful preorder campaign is clear: while the Note 7 might’ve damaged the company’s safety reputation, it apparently hasn’t done any damage to consumer excitement over subsequent products.

Even so, Baxter touched on Samsung’s determination to avoid repeating past mishaps earlier in his statement. “At Samsung, we believe it is a privilege to make groundbreaking products that are enjoyed by millions, and have recommitted ourselves to innovate, not only with new products and services, but also in process.” (Emphasis ours.)

Separately, Samsung announced that it will be issuing a software update to give S8 owners more granular control over the display’s appearance; some early buyers have complained of a “red tint” to the OLED screen that they’ve been unable to remove using the phone’s existing white balance controls. The company confirmed to The Wall Street Journal that there’s no hardware defect with the display and the update should be able to resolve any frustrations. But I won’t even try to guess when your particular carrier might issue that update. Samsung also plans to fix some Wi-Fi connectivity issues for S8 users in the Korean market.


I did a last minute preorder (on the 19th) and had mine delivered by the 21st. So that coupled w/ the fact that they were in good supply in stores makes them not disclosing actual figures understandable lol .

exactly the same here!

They must have put huge launch stocks in place – many outlets in the UK were advertising deliver 5-7 days before official launch and all showing availability ex-stock.
I know 6 people who bought and all seem pleased although there are a lot of apps that run letterboxed as do videos.

I did a last minute preorder (on the 19th) and had mine delivered by the 21st. So that coupled w/ the fact that they were in good supply in stores makes them not disclosing actual figures understandable lol

Samsung Galaxy series usually sell very well and have no stock issues. Given that Samsung manufactures much of the internals themselves, they’re pretty much well set up to meet stock.

Also the fact that they source their SoCs from two different sources: internal and from Qualcomm.

And even those SoCs from Qualcomm are manufactured by Samsung.

Being in stock is not a sign of bad sales for Samsung, because they manufacture many components themselves and hence don’t have an as big issue with getting the supply of parts going as some of the competition.
We’ll only get a better overview on the numbers on the quarterly earnings report, but i’m pretty sure it sells extremely well right now seeing all the positive reviews and i already see lots of people on the street with them despite it was only launched a few days ago here.
Apple wants to order high stock for their iPhone launches, too but they get most of their parts from other manufacturers hence low stock issues often.
Google seems to mostly have low stock issues since they don’t order huge quantities of Pixels in first place hence then never have large stocks.
Bottomline: whether something is readily available or not is not a great indicator for how well it sells for many devices these days, too many other factors come into play there.

But they say its 30percent more than the gs8, which proves that they have good supply and awesome sales

Those crossed a million few days later

Don’t believe everything they tell you!

Absolutely love my S8+. Would be the perfect phone if it weren’t for the bloatware button.

I’m having a hard time believing that the "red tint" issue is only software related.. But yeah we’ll see in the coming weeks

At least 200 of my friends/family pay close attention to whatever phone I buy (I’m the techie so they seem to think my thoughts are valuable). For 7 out of the last 9 years, I’ve been in HTC’s camp, but I bought the Galaxy S8 and love it. This marks a shift and they’ve taken notice, placing orders as soon as they saw mine lol. Samsung is gonna sell a lot of these phones because there’s nothing quite like it.

While the Galaxy S8 and S8+ have the ability for the user to modify the color of the display, Samsung has listened to feedback and has decided to release a software update as early as next week which will provide customers with a further enhanced ability to adjust the color setting to their preference.Panasonic

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