Amazon’s new Alexa-enabled Dash Wand is basically free for Prime subscribers

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Amazon has released the Dash Wand, a new Alexa-enabled device that can help you scan grocery barcodes, convert measurements, and order household essentials from Amazon just by using your voice. The Wi-Fi-enabled Dash Wand is magnetic, so you can stick it on your fridge, and also offers some of the features of its bigger Echo sibling, allowing you to find recipes and restaurants without using your hands.

At a few inches long, and made out of white and black plastic, the Dash Wand looks like a refreshed version of the company’s original Dash devices. First released in 2014, those Dash also let you scan item barcodes or use voice controls to add products to your shopping cart, but forced you to check out via Amazon’s site. They also had no Alexa access — Amazon’s assistant wasn’t available to the public then — and were only available to a limited number of existing AmazonFresh users. A second-generation version cost $49.99 and could add anything on Amazon to a shopping cart, but users still had to check out manually.

The Dash Wand, on the other hand, lets you buy items directly, and is now available to all Amazon Prime subscribers in the United States. It’s priced at $20, but Amazon Prime subscribers who do pick one up will receive $20 back in their Amazon accounts, making the Dash Wand essentially a free purchase. Customers will theoretically then use that returned cash to buy things using their new Dash Wand, picking up paper towels, soap, and other household essentials by asking the device to order each one, rather than needing a more expensive Echo or an individual Dash button for each product. Buyers will also get a free 90-day trial of the AmazonFresh home grocery service.


I’m not seeing the $20 rebate.

According to the product’s page, you get the $20 credit after you register the wand.

It’s priced at $20, but Amazon Prime subscribers who do pick one up will receive $20 back in their Amazon accounts, making the Dash Wand essentially a free purchase.

Why would you quote the exact text to which I refer from this article? Why comment at all when Peter Moore replied hours before you that on the product page it’s listed in the description?

Well, I’m always skeptical of things that are "too good to be true", but this seems like it might actually be free..

Aaaand it’s sold out

I just ordered with no issue.

Why so excited? It’s free wallet-lube.

Actually it’d make a pretty decent little shower radio for Spotify. I take it back…

Sadly the new version’s product page says "Dash Wand does not support playing music", presumably because the batteries would run down very quickly. I assume it does all other Alexa stuff though

Does this have full Alexa access or is it only to add stuff to a cart and buy it via voice?

Looks like full Alexa access, according to the video.

I do not buy the "welcome friends, dinner is ready and served, let’s get around the table quick and eat before it’s getting cold"
Still, why a dedicated object when an app could do the same on your smartphone ?
(To make you buy more from the same retailer, I know…)

Exactly…just a new way to make spending gimmicky so that you’d see parting with your money as a fun activity.

barcode scanner a standard function in the fridges with open API for online groceries around the world to link their online shops.

If you already have echo’s this is useless right? or am I missing something?

It seems like it is basically as small portable Echo tap.
So would supplement your echo depending on where your echo is and how many you have.
I have the old wand and a couple echo’s. May still grab it since its free.

I think this thing has a barcode scanner…I’m pretty sure that isn’t on an echo.

A wireless and talking Cuecat!

For a limited time, receive a $20 promotional credit when you register your Amazon Dash Wand with your Amazon Prime account.
This is a limited time offer.
Offer only to Prime members who register an Amazon Dash Wand with their Amazon Prime account.
Offer good while supplies last.
Offer limited to one per customer and account.
Offer may not be combined with other offers.
The maximum benefit you may receive from this offer is $20.00.
The $20 credit will be added to your customer account when you check out with an eligible item.
Promotional credit expires at 11:59 p.m. (PT) June 18, 2018.
Promotional credit only applies to products sold by or Amazon Digital Services LLC (look for "sold by" or "sold by Amazon Digital Services LLC" on the product detail page). Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if "fulfilled by" or "Prime Eligible".
Promotional credit does not apply to digital content.
Shipping charges and taxes may apply to the full value of discounted and free promotional items.
Promotional items must be purchased in a single order and shipped at the same speed to a single address.
Amazon reserves the right to modify or cancel the offer at any time.
Offer is non-transferable and may not be resold.
Offer discount will be allocated proportionally among all promotional items in your order.
If any of the products or content related to this offer are returned, your refund will equal the amount you paid for the product or content, subject to applicable refund policies.
If you violate any of these terms, the offer will be invalid.
Unless an Amazon Gift Card is the stated benefit of the promotion, promotional codes (including those placed directly in accounts) may not be redeemed for Amazon Gift Cards.

Sold Out!

I was able to order one just a few minutes ago. Check again.

The problem is that AmazonFresh has turned from something great into something terrible.

When I first signed up for AmazonFresh way back in 2009 (Seattle market), it was its own distinct service – unique website, unique drivers, unique packaging, etc. Shopping on AmazonFresh was a breeze, and so long as I purchased a certain amount in a given month ($200, I think?) I maintained "Big Radish" status and got free delivery.

Since then, the service has continually degraded:

  • AmazonFresh has been integrated into the main Amazon website. This might sound okay, except it means that my wife has to log into my Amazon account to purchase groceries, and has to switch the credit card from my personal account to our joint for each purchase. The previous separate website didn’t have this problem. Also, it’s easy to be bounced in and out of the "Fresh" section when a product isn’t available on Fresh but is on the main site. It can be confusing.
  • The drivers have changed. They used to be the same handful of Fresh drivers, meaning we’d generally see the same driver if we ordered at the same time. It was kind of a nice touch in the modern world. Then Amazon switch delivery trucks to delivery bicycles, which, in Seattle, often meant that our groceries would arrive wet and be delivered by sweaty dudes who’ve been biking groceries around all day. It was weird.
  • Now, Fresh groceries have switched from Fresh-specific drivers to the broader network of people who delivery PrimeNow and Amazon Restaurant meals. This means two things: 1. I now have to select a 2-hour window instead of a 1-hour window for delivery and 2. it’s a bunch of randos delivering my groceries, which means I have to explain how to get in my building each time (or, worse, have to haggle with the driver about parking spaces and them wanting me to come down from my apartment to pick up at the curb. Eff that.).

But, back to the point of this story, I’ve had a wand since 2014. It’s fine.

The effectiveness in which Amazon is being able to compete with brick-and-mortar businesses is undeniable, and regardless of what we might think/feel about it, their strategy is working impeccably. * slow clapping *

View All Comments
Back to top ↑