Atari’s new Ataribox console will be like an NES Classic

Atari started teasing its Ataribox at E3 this year, promising a “brand new Atari product.” While we saw a 20-second YouTube teaser that hinted the Ataribox would be housed in wood like the 2600, the video game maker has not provided many details about the console until today. Atari is now teasing more, including what the Ataribox looks like.

In an email to Atari fans, the company reveals “our objective is to create something new, that stays true to our heritage, while appealing to both old and new fans of Atari.” The new Ataribox is clearly inspired by the classic wood found on the Atari 2600, and the new console features ribbed lines, a raised back, and a front panel that can either be glass or wood. Indicator lights glow through these materials, and Atari is including SD card support, a HDMI port, and four USB ports on the Ataribox. Two versions of the Ataribox will be released, one in wood, and one in black / red.

Atari plans to deliver classic games in the Ataribox, alongside “current content.” It’s not clear if that current content involves simply republishing Rollercoaster Tycoon, but it appears that the Ataribox will be similar to the NES and SNES Classic in providing access to old titles in modern retro hardware. While Atari has licensed its brand recently, the company is involved in the creation of the Ataribox. Hopefully that doesn’t mean Atari is just licensing its brand again for a partner to create and manage the hardware.

Atari isn’t providing any more information on pricing, release dates, game content, or even full specs right now. “We know you are hungry for more details; on specs, games, pricing, timing,” reads an Atari statement. “We’re not teasing you intentionally; we want to get this right, so we’ve opted to share things step by step as we bring this to life, and to listen closely to the Atari community feedback as we do so.”


Love it!
ps. 100% will buy it as a decoration piece

The wood with glowing lights is cream!!

Cash grab by whomever is currently the rights holder to the Atari name.

Yup, like the crap ‘Nokia’ phones out of China. Total waste of the brand, no form factor innovation from Nokia, unlike their past pre iPhone devices.

If Atari do do something original and world changing, fine, but I’m sensing this is just going to be a competitor to Nintendo whose Switch is in fact similar to Atari’s awesome two user portable gaming device of about 15 years ago, I forget it’s name, but it had controls on either side of the LCD so two people could play at once.


Four user, actually. You could daisy-chain them together with Link Cables for up to four player games. War Birds was a great one for multi-player games.

I’ve lost count of the number of times I’ve had to tell people HMD Global is a lot more similar to Nokia than they think.

Their top execs are ex-Nokia people, and their headquarters is right in front of the Nokia HQ.

None of that matters if the phones looks like every other boring Chinese OEM phone being released these days.

Every phone looks almost the same. They’re all essentially slabs of metal with a big screen.

Where Nokia differentiates itself from every other boring Chinese OEM is with
- pure android (a big deal to a lot of people, including myself)
- regular software updates (granted other OEMs have made this promise before and gone back on it, but Nokia is stressing quite a bit in their marketing that their phones will always be up to date, so let’s see)
- rock solid build quality and durability

The third being a known Nokia trait. There’s a YouTube channel called JerryRigEverything where this guy literally bends, burns, breaks apart phones. During his teardown of the Nokia 6, he constantly praised how well built and solid it was.

Nokia 6 Durability Test – Scratch, Burn, And BEND tested

Nokia 6 Teardown – Build Quality Review – Repair Video

Their current line-up may not be bleeding edge tech, but they are well built, reasonably priced, good quality devices. Definitely not some cheap Chinese low-quality phone.

But the people behind the designs of previous Nokia are gone. I’m sure they are built great but one thing that was praised about the Lumia line was the unique aesthetics of the phones as well as the build quality.

It’s not like there aren’t other OEMs that also fit your 3 points. And yeah, companies are still making unique phone designs (S8, Xperia, Robin, Moto).

I think people just expected more with a Nokia Android device.

Polaroid is also a good example.

I dunno, I got to play with a co-worker’s Nokia 6, and it is by far the most premium feeling phone under $300 to date. Also, there isn’t much one can do to innovate on form factor when the primary form on your phone is just one giant screen.

Yep, more mining of the ultimate renewable resource: Gen X Nostalgia.

Of course it’s a "cash grab".

What else could it be? Every consumer product on the market is a "cash grab".

However, I will purchase one because I was a way bigger Atari fan than a Nintendo fan. By the time the NES had hit the market, we had moved onto much superior systems like the Commodore 64, and then the Amiga afterwords. Although I serviced the NES, I never owned one, and I thought their spit covered cartridges and cartridge slot were disgusting.

Basically the same deal here, although I did have an NES (mom bought one for me for Christmas 1985; I didn’t particularly want it, though I’m happy to have it now). But my first console was a Coleco Telstar Arcade, then my first real love was a Mattel Intellivision. A lot of my friends and extended family had Atari 2600’s, though, so whenever a big new release came out, I’d go to one of their houses and play it.

The Nintendo generation is like a totally different generation of people. It’s actually weird because at this age, the 5 or so years younger than me that they are seems like nothing; it doesn’t seem like their childhood should have been so different. But their early experiences with video games are just a whole other world. I really couldn’t have cared less about the NES Classic when it came out and I have no emotional attachment to Nintendo at all; I do buy most of their new consoles now, but not because I love Mario or whatever, just because they’re usually interesting and different and I do like to play games.

But I’m a lot more interested in the Ataribox than the NES Classic. This is speaking my language now.

Wow that design looks nice

Easily one of the best looking consoles ever made.

That stairstep up is gorgeous.

bridges the new and old very well. The fake wood faceplate that gives it that 70-80s feel, has the longitudinal lines of the origin, but the stairstep gives it that transition into something more modern.

What are the odds that the single-line of that wrap around the body continues along the bottom of the unit? If it does I’m going to snuggle it like a plush doll.

Now that looks sexy!

While we’re going down this nostalgia trip with these boxes from Nintendo and now Atari, it’s time for Sega to have a swing. I know such boxes exist but they’re from other companies that Sega has just licensed and are shockingly horrible in their quality. I’d like to see a mix from Sega though rather than just a mini Megadrive/Genesis. I think that’d be a little me-too. Maybe Sega could release something with a mix of Megadrive, Saturn, Dreamcast and even some Arcade perfect ports and even give us a way to buy games.

You can already buy a genisis at target. It accepts original cartridges too.

Plus they also have a handheld version.

I have one, it’s trash.

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