Instagram will remove fake likes and follows

Image: Instagram

Instagram wants to fight fake likes, follows, and comments by more actively removing them. Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed for violating the platform’s Community Guidelines and Terms of Use, the company announced as part of policy change today.

Instagram says it has built machine learning-powered moderation tools that will help identify which accounts use these services and automatically remove the likes, follows, and comments. Any accounts that are identified as using third-party apps to boost popularity will be notified within Instagram that its fake likes have been removed. They’ll also be prompted to change their password, in case the third-party apps have compromised their account security.

As Instagram grows into a platform for influencers and brands to hawk more products, more accounts will inevitably turn to third-party apps to artificially boost the popularity of posts. Just this week, The New York Times reported on the phenomenon known as “nanoinfluencers,” or people with as little as 1,000 followers now trying to earn free products in exchange for advertising those items on Instagram. Like with Twitter’s crackdown on bots, weeding out fraudulent activity is something Instagram will need to continue addressing if it wants to protect the integrity of its ad business.

Although Instagram has long removed fake accounts, it hasn’t taken action against fake likes before. According to the company’s press release, the platform is planning on taking more measures against fake activity in coming weeks.


There go my 3 followers… sigh

Haha, you beat me to it

Ha, I didn’t start using Instagram until recently (even though I had an account for a while). The follows started coming in by weird accounts. I thought people were really appreciating my amateur hiking photos. Then I started reading into the whole fake followers and follow back scam. I learned real fast that I wasn’t as special a I thought I was.

Yeah, when someone follows me, I go look at their account. If they are just selling a product of themselves, they get blocked.

I don’t need followers for a count. Just friends and family.

3? Showoff

"a platform for influencers and brands to hawk more products". I think that’s the Instagram tag line.

It took this long????

It’s gotten pretty out of hand. Glad they are cracking down, it sometimes feels pointless to try and promote a brand on their considering any person with a couple bucks can double my engagement with no content

I wonder when YouTube will do the same. Some of these chumps make a comment, and 15 minutes later, they have hundreds or thousands of likes. It’s a combination of narcissism and inferiority complex.

the real deal will they succeed, Facebook which is currently Instagram godfather has a lot of preaches with this kind of popularity boosting services, buy likes here and shares there .. it is another business just like facebook ads business

There’s something inherently sad about actual users ad-whoring on a social media platforms. I personally wouldn’t mind if the ad industry were to be more tightly regulated, it’s one of those industries that has 0 added value for society.

Finally! I’m tired of marking those as spam already. Every time I post something, I get bombarded by a bunch of strange likes and follows.

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