Facebook won’t move news into a separate feed after all

Illustration by Alex Castro / The Verge

Facebook is ending an experiment in six countries that placed publisher content in a separate feed, the company said today. In six countries, Facebook has been placing posts from official pages in a separate feed called Explore, while limiting the main News Feed to posts from friends and family. But the experiment, which has been ongoing since October, did not achieve the desired result, the company said.

“People don’t want two separate feeds,” said Adam Mosseri, who runs the News Feed, in a blog post. “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”

Facebook has made changes to the News Feed this year designed to promote more “meaningful interactions” between friends and family. As part of that, the company has reduced the number of news articles in the News Feed by about 20 percent.

But the Explore feed test, while designed to promote those interactions, had a variety of unintended consequences. The New York Times reported last month that the feed promoted the spread of fake news by preventing journalists and authorities from placing stories that debunked hoaxes into the News Feed.

Publishers are likely to breathe a sigh of relief over today’s news. While the amount of traffic that publishers receive from Facebook has been in free fall for more than a year, news outlets in the six countries where Facebook tested the Explore feed reported drops of an additional 30 percent or more.

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Comments

Of course! And no research were needed to reach this conclusion, fools!

Easiest thing to do is just go through and unsubscribe to everyone and page/group and only subscribe to those who you usually interact with.

Easiest thing to do is just logout, and never login again. Not missing it one bit.

i really enjoy the social aspect of local groups, a couple of car specific groups and interacting with my family who i don’t live near.

how you use facebook greatly effects how much you enjoy it.

I did this, but now every time anybody I know interacts with just about anything (comments on a news story, likes a comment, interacts with a blog), it surfaces that content in my feed.

It’s impossible just to see your friends posts, that’s why I gave up and just stopped using it all together.

these normally only occur on the same pages that they subscribe to, so as long as you are vigilant after a couple of posts you can unsubscribe to all the pages that they interact with.

I can’t believe they thought this had any chance of working….. fake news works BECAUSE it comes to us via our friend network. These clowns at Facebook have no fucking idea what they’re doing.

The biggest social network doesn’t know what they’re doing. Right.

I recently read this great article about how their experiment to fight fake news failed miserably. Check it out! https://www.theverge.com/2018/3/1/17067700/facebook-explore-feed-experiment-ended

Explore Feed was so cool. A bunch of content I don’t subscribe end there. But in a way that don’t make my friend’s feed full of noise. I’ll miss it.

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