iOS 11 bugs are so common they now appear in Apple ads

If you blink during Apple’s latest iPhone ad, you might miss a weird little animation bug. It’s right at the end of a slickly produced commercial, where the text from an iMessage escapes the animated bubble it’s supposed to stay inside. It’s a minor issue and easy to brush off, but the fact it’s captured in such a high profile ad just further highlights Apple’s many bugs in iOS 11.

9to5Mac writer Benjamin Mayo spotted the bug in Apple’s latest ad, and he’s clearly surprised “that this was signed off for the commercial,” especially as he highlighted it months ago and has filed a bug report with Apple. It’s just one of many quirks in iOS 11, including strange UI problems in the Music app, regularly misaligned text in the App Store, vanishing docks, and rotation issues.

It’s easy to dismiss all of these small problems because they’re not the types of Apple security bugs that have hit the headlines recently, but they all add up to a frustrating experience at times. Chris Pirillo has been documenting iOS animation bugs for years now, highlighting the many bugs that have sneaked into iOS recently. “iOS has been performing in an inexplicably jarring manner since iOS 7,” says Pirillo in an open letter to Apple’s software engineering chief Craig Federighi. “Iterations don’t seem to help much, major or minor. Frame drops are now par for the course — irritations that we once slammed Android for.”

There are signs that Apple is finally about to focus on reliability and performance in iOS 12 over new features, though. Reports suggest Apple is delaying some major iOS additions, and planning to root out bugs from its software. Hopefully that will mean less of the embarrassing bugs that crash iPhones, but also far less of these weird animation and UI problems that iOS clearly struggles with at times. We’ll probably find out once we hear more about iOS 12 in June.


I don’t understand how this is a bug? Is it poor UI design? Maybe. But the other option is to have it suddenly expand with no animation which I think would likely look even more weird.

I know iOS is not as polished as it used to be, but this seems like it’s trying a little too hard to criticize a company for what I think is a pretty good, light-hearted, and effective ad.

It is a bug. In software development any code with a unintended side effect is a bug, often a lot of bugs go undetected because the side effect doesn’t have a negative out come. The ideal for this animation is for the message window to grow and then the text to appear, instead the text shows up first, outside of its window, and the window expands to fill it.

Its nothing to do with criticising the advert, its more highlighting that these little bugs are adding up to the point that they are now in marketing material from apple.

Exactly. I can’t believe this made it into an ad. That’s embarrassing.

It made it into an ad played back in super slow motion. If you slow down any smartphone ad I will show you dozens of ‘bugs’.

It’s a bug. The point of the article is to highlight that these bugs have become so common they’re almost at the point of being brushed off. Point proven

You screwed us all Mr. Warren! Now Apple is never going to fix it because they have been called out and will claim this was intentional and working as designed.


Unless it is documented! THEN it becomes a feature. Check and mate.

iOS 11 bugs are so common they now appear in Apple ads

How common are they? How many bugs are there? What’s the ratio between the "common" security/usability/design bugs? How many iPhone users have iPhones with these bugs? How "common" are these bugs compared to your collected data for Android (and might as well throw in he 3 big desktop OSs too)? In fact, how many "common" bugs are affecting FaceID, considering how huge and central of a feature that is to the iPhone?

Just a few of the types of questions a journalist should ask, I think, before declaring "iOS 11 bugs are so common they now appear in Apple ads".

Blogger != Journalist

Blogger != Journalist

We use the Society of Professional Journalists’ code of ethics as a baseline for the professional conduct of our editorial staff.

Also, this website is not a blog. It does include blogs, from live blogs to this specifically stated blog But this post is not part of a blog series and is instead an editorial or commentary or news story, pick one.

Ethics != Competence


Ok we get it, you don’t own an iOS device. If you did, and did any sort of reading around the state of Apple right now, you would realize the answer to all your questions. Funny how you think Tom didn’t ask these questions, did you confirm this with him Mr. Ethics?

Ok we get it, you don’t own an iOS device.

Chinese knockoffs have gotten gud.

Funny how you think Tom didn’t ask these questions

But where are the answers? That’s the point.

Apples != Oranges

these bugs have become so common they’re almost at the point of being brushed off. Point proven

Far too kind and diplomatic. There are many Apple apologists’ ready to defend anything Apple does.

The Verge is full of clickbait articles. Some would agree with my assertion and some would simply ‘brush it off’. Point proven.

But the other option is to have it suddenly expand with no animation which I think would likely look even more weird.

No, the correct option is to have the words appear as the bubble expands.

I’d rather they eliminate the animation completely. It’s the lock screen. I want all the information to be ready for my consumption as soon as I turn on the screen.

I’ve always disliked the cutesy animations in Apple OS’s. Do I really need to see the document I’m working on roll up and shrink and zoom into whatever container it’s being sent to? Keep it simple please!

And yes, the text overtaking the expanding bubble is a bug.

disabling animations/reducing motion should fix this.

These animations contribute to the illusion that iOS is faster or more responsive than Android. They are basically smoke and mirrors covering for the loading times and other delays in the OS. (The same happens in macOS: if you reboot it, you’ll see the application windows show up with the content immediately, but if you try to do anything before they are actually loaded, you’ll realize that it’s just a screenshot of the window that was taken during shutdown.)

And yes, the text is a bug. The text layer’s overflow should have been hidden.

Well I don’t want that. I want the information to be obscured until the phone knows it’s me who’s looking at it. This animation is a way to accomplish that. Just jumping from generic notifications to rich information could be much more jarring and wouldn’t save much time at all.

Yep, there are far too many animations and if anything they give an illusion of the iPhone being slow

View All Comments
Back to top ↑