Google now lets you register sites ending in .app

Illustration by Alex Castro / The Verge
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Google is now letting people make sites ending in .app, releasing its monopoly on the top-level domain after three years. Google acquired the top-level domain .app in 2015, after shelling out just $25 million for the honor. Top-level domains are the last part of a domain name, like .com or .org.

.app was a highly desired name by website makers, given the association with apps. As Google puts it in its press release, “Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web.”

Google claims .app is the first top-level domain to require HTTPS encryption. Most sites already use HTTPS encryption, so while it’s not exactly new, it could help tackle the 32 percent of the internet that’s still not encrypted with HTTPS, according to numbers from Mozilla.

Beginning today at 12PM ET through May 7th, users can register .app domains through Google’s Early Access Program, and they can pay more to secure other domains before the general public can get to them. After May 7th, .app domain availability is open to the public through sites like GoDaddy, Google Domains, or name.com. You can currently check what domain names are available through get.app.

Comments

No word on annual costs? Most registrars seem cagey about mentioning but I found one that said $17 for the first year

f.app should bring in a good amount of money.

shut your tr.app as.app

what a load of cr.app

Someone should grab it before Facebook decides to use it for their new dating service.

Let the domain squatting commence!

Hmm I purchased a domain, but it is still showing as available. Looks like the payment went through, but it was still in the landrush phase? I guess I don’t know how this works. Cost me $200 so hopefully I didn’t just flush it.

Probably should have spent more time investigating but I was foolishly worried about getting it bought from under me. Guess we’ll see.

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