Amazon is planning a redesign of its mobile Prime Video interface. During the company’s presentation yesterday at the Television Critics Association press tour — in which Amazon released a slew of updates regarding some of its upcoming television projects — Amazon Studio head Jen Salke was asked if the company was working on a new phone, according to The Wrap. She indicated that she’s not only seen a prototype with a new interface, but that she has one in her office.
Salke, who manages the company’s growing studio efforts, says that she hasn’t “felt an urgency to put a deadline on it,” and that the company “had a prototype phone that showed me the interface that they’re working on that’s about to be — that’s in the middle of being developed and coming soon.” Amazon later clarified to The Wrap that she was only referring to a prototype user interface for the Prime Video app, not a prototype phone.
She went on to say that she criticized some of what she saw, and says that “they actually created and sent me a prototype phone that’s in my office” and described the UI as intuitive to use.
Update, 10:45PM ET: Added clarification of Salke’s comments and removed references to new phone hardware; Salke was referring to a new Prime Video interface.