Microsoft tests ‘warning’ Windows 10 users not to install Chrome or Firefox

Microsoft is testing a warning for Windows 10 users not to install Chrome or Firefox. The software giant is in the final stages of testing its Windows 10 October 2018 Update, and testers have spotted a new change that appears when you try to install a rival web browser. “You already have Microsoft Edge – the safer, faster browser for Windows 10” says a prompt that appears when you run the Chrome or Firefox installers on the latest Windows 10 October 2018 Update.

The Verge understands Microsoft is simply testing this prompt for now, and that it won’t appear in the final October update. Microsoft does test feature changes over the course of its updates, but this particular change was not documented in the company’s various blog posts and appeared very late in the testing stages. The prompt may still appear in a future Windows 10 update, but that will depend on feedback to this controversial change.

While the prompts can be turned off, they’re yet another example of Microsoft infesting Windows 10 with annoying ads and pop-ups. Some similar prompts already appear and attempt to push Chrome or Firefox users to use Edge, but this latest one steps up Microsoft’s war against Chrome even further. It’s not clear why Microsoft thinks it’s a good idea to include these irritating prompts, as all they’re likely to do is anger Windows 10 users rather than convince them to switch to Edge.

Microsoft has previously pushed notifications to Chrome users to tempt them to switch to Edge, used OneDrive ads in File Explorer, and preloaded a variety of crapware apps in Windows 10. Microsoft tried a similar push to force Windows 10 Mail users to use Edge for all email links, but the company reversed the change after a backlash. This prompt is more of an irritating one off when you first install another browser, but the feedback will be another test for Microsoft’s “Windows as a service” model that relies on testers to provide responses to the company’s ongoing changes.

Update, September 12th 4PM ET: Sources familiar with Microsoft’s plans tell The Verge this particular warning won’t appear in the final October update. We have updated the article to reflect this is simply being tested.


Well, that’s not cool.

Honestly, I don’t find it cool either that every time I go to with a non-chrome browser it says

Switch to Chrome
Hide annoying ads and protect against malware on the web

Implying to the naïve user that my current browser is more susceptible to malware.

Both are equally terrible marketing in my opinion. Effective, probably, but terrible nonetheless.

Effective, probably

Yup! It’s probably the reason they exist – you and I may hate them, but the average joe may not care as much, and might even be swayed by the prompts.

The killer thing is we already went through all this back in the Netscape days. Does Microsoft not remember the word "antitrust"?
They’re cruisin’ for a bruisin’….

But at least Chrome is secure while Edge is not. Now there will be millions of machines that can be used to host DDoS attacks if people really switch from Chrome to Edge.

MS use to have over 90% share of browsers and now down to 11% for both edge and ie combined. That only happens if there is a reason and has to be major. The lack of security with Edge is why.

Do you have any sources on any of this? I think Microsoft completely missed the boat with Microsoft Edge. It was nowhere near ready when they decided to start pushing it with Windows 10. Even today it feels somewhat inconsistent at times and the lack of add-ons/extensions is holding it back. But I have yet to see any real evidence of it being less secure compared to Google Chrome and Mozilla Firefox?

Chrome is secure while Edge is not.

Source plz

Such a ridiculous blanket statement.

Lol. Seriously? Chrome, with it’s infinite sketchy add-ons, has to be the most insecure software people typically install on a PC. I keep that bloatware off all of my machines. Edge is fast, light, secure, and beautiful.

I will say that printing out of Edge is a disaster when trying to print from print preview and being able to adjust borders and such. Chrome is only slightly less worse. But I have to use IE11 at work due to the legacy general ledger system we use.

Agree 100%…… I have a Surface Pro, 2017 (i7), Chrome use crushes my battery, it’s less touch friendly in tablet mode. Any non tech savvy person susceptible to click bait ads and generally sketchy virus laden malware should be using a PC in "S" mode – it’s the entire reason Microsoft created it in the first place. I do have Chrome installed, but it’s set to not run background tasks, and the only reason it’s there is for my wife to remote into her work citrix, which seems to work a little better in Chrome than in edge. I kind of wish Microsoft made Edge available for Windows 7 PC’s, my work PC is stuck on W7, with no upgrade in site (stubborn It people), and I am forced to use Chrome………its no wonder we have had issues with malware and viruses infecting our servers.

Like others have noted, you need to back up that claim with evidence/sources.

Regarding Edge, I’ve actually been using it since it was released. Yea, it was lacking and unfinished (and still is, to a lesser extent), but I find it a rare case these days when a site or service doesn’t work and I have to resort to Firefox. I won’t install Chrome due to Google’s rather invasive attitude towards acceptable data collection, and it’s still a inexcusable memory hog.

I don’t use extensions on any browser, so that probably helps me live with Edge. I just wish Microsoft would decouple it from Windows 10 so it could be updated outside their twice yearly Windows updates. Beyond that, it’s a fine browser if you don’t need bells and whistles., YouTube, Google Docs, …

I still don’t like it, but it’s way less intrusive. Eventually I barely noticed when I used Firefox a lot more.

People shouldn’t even be using Windows, Chrome, or any other proprietary crap at this point. There are some really great Linux options now (personal favorite is Elementary OS), and Firefox works incredibly well on the desktop. Increasingly, if you have even a bit of technical knowledge, you can even replace many of the cloud services you use with self-hosted, open-source services.

About the only tech component you can’t easily replace with an open solution yet is your mobile device. iOS is a closed hardware platform so there’s no real hope there. On Android, there are a few Android spin-offs with the Google stuff stripped out (AOSP) but it’s still not a great open solution considering Google still has so much de facto influence over it.

You start getting into some real problems when your games, work applications and whatnot simply won’t work or doesn’t work nearly as good in your open-source operating system.

Honestly, there are so many Steam games that work on Linux now that unless you just have to have the latest AAA shooter, it’s not hard to find something to do. Netflix works great, YouTube works great (irony, I know, they have a monopoly on user-generated content), Spotify…there’s really no shortage of things to do in an open-source environment.

Work really depends on your work environment. If you have a lot of very specific Windows applications that need to be run, yes, that’s challenging. If your company has embraced the cloud, it’s very easy to connect to Microsoft, Google, etc. cloud services (just put them all in Chrome browser and keep them isolated from the rest of your environment).

My point is that its seldomly as easy as you make it out to be. Gaming is my hobby so the slim list of games support by Linux is just too limiting and a bunch of them feature limited performance or graphical settings/fidelity when compared to the Windows counterpart.

In an ideal world this wouldn’t be the case, but sadly it is. Working in the cloud is hardly as efficient as working in native applications. Many people is using Office 365 and working in the cloud/browser isn’t the same as working in the applications themselves, not at all.

Steam has actually developed a way to port Windows games to Linux. It is in beta now and already works with hundreds of AAA games on Steam. It’s called Proton.

It’s true that you can do most anything on Linux these days and it usually runs better.

I would rather have Windows as a VM when I needed it than have to use that crap software all the time.

While that is great and I’m hopeful, how will that work for games that need UPlay, Origin, etc?

I use Fedora 99% of the time but still have both PCIe passthrough for a virtual Windows 10 as well as dual-boot. Its currently the only way for 100% support in gaming.

Yeah, a lot of people do want to play that latest AAA shooter. I use linux a ton for work, but I don’t like limiting myself in games or top shelf software. I know you guys like to go "oh there’s a open source equivalent that’s just as good", and yeah — they’re not.

"find something to do" because what I want to do won’t work in Linux?

Yeah, I don’t think so. I own the computer, and I will do whatever I want, not what I’m restricted to by some other operating system.

iOS being the only OS with zero virus/malware running on the platform thanks to Apple reviewing every app ahead of making it available to the public & its sandboxed structure makes difficult for apps to steal your info. Apple also doesn’t rely on monetizing user data like Google does which has to use that revenue stream to cover expenses of its Android OS.

Mac store did that too…

No. 1 paid utility in Mac App Store steals browser history, sends it to Chinese server
Remember the Apple devices are built in China so they have access to hiding anything they want to in the hardware too.

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