Gmail has a new logo that’s a lot more Google

Google is replacing its iconic Gmail envelope logo with a design that’s a lot more in keeping with other Google products. The new Gmail logo is now an M made out of Google’s core blue, red, yellow, and green brand colors. It more closely matches similar logos for Google itself, Google Maps, Google Photos, Chrome, and many more Google products. The envelope is no more.

Fast Company reports that Google considered dropping the M altogether or fully removing the Gmail red color, but people involved in user research studies weren’t happy with the changes. The studies did, however, help Google realize that the envelope part of the Gmail logo wasn’t a critical design element, allowing the team to experiment with keeping the M and adding Google’s traditional color palette.

The new Gmail logo still feels predominately red, with a small touch of yellow and the blue and green holding up the arch of the M. If you put it alongside Google’s other logos, it’s hard to differentiate between them, though. Google has also revamped its Calendar, Docs, Meet, and Sheets logos to match the new Gmail design.

The new logos are part of a broader revamp of Google’s G Suite software, which has now been rebranded to Google Workspace. Google is attempting to merge Gmail, Chat, and Docs into a central location, to better compete with the integrated approach of Microsoft Office and specifically Outlook email.

Comments

Seems like Google’s take on Fluent Design that Microsoft has been doing for a few years now, a reimagining of their iconography that’s a more modern representation of their classic look. Looks nice I think.

Looking forward to hunting for my Gmail icon for an extra 5 seconds for the next several months.

material design says hi

Sure, spend your precious time on that. Meanwhile the settings still look like this:

And the sidebar is so overloaded you can barely get to your tags.

They had some awesome meaningful developments with the categorisation, Inbox and text predictions, now Hey and Superhuman are doing interesting things with the interactions and core challenges of email (the sheer volume).

The logo and visual design is so very low on my list of things I want them to focus on as a user right now.

Yeah I agree. I don’t really enjoy using Gmail on a daily basis to manage email, but then Outlook’s spam filters are horrendously bad. I like what Hey has been doing, but nobody has the perfect combination yet.

Inbox was damn-near perfect. Not 100% but more like 92.753% perfect

NEVER FORGET.
NEVER FORGIVE.

I think I’ll forgive them killing off Inbox if they brought all the features into GMail. Keeping up 2 email clients was never going to be a long term proposition (probably a reminder to those who love Waze).

But why? I can’t imagine every single person on earth having the same requirements for a service as fundamentally universal as e-mail – why should they all be using the same client?

I think Google has identified that there’s core Waze customers, and core google maps customers, and people who use a bit of both. Why bother killing off one versus another when they’re running on the same backend, and both feed tons of delicious user data into "the hive"?

I didn’t say we should all be using the same client. I said keeping 2 email clients is not a long term proposition for a single company. Unlike hardware, I think users will expect both clients have to features available in the other.

Why bother killing off one versus another when they’re running on the same backend, and both feed tons of delicious user data into "the hive"?

I don’t disagree with you. But given Google’s penchant for killing apps…

To each their own. I didn’t like seeing way fewer emails and having inline image previews made the inbox look extremely busy. I’m sure someone will tell me there were some options I could’ve tweaked, but I gave Inbox several tries and always gave up. Gmail classic is ugly and dated, but it’s efficient and works.

Outlook’s spam filter is indeed bizarre. Any and all phishing emails go to my inbox and all of my real emails are marked as junk.

Rename the folders, swapping their names, and it sounds like your problems solved

Different people work on different things.

Right? The engineer that needs to fix the settings is not the graphic designer working on the "M". Surely there’s a product manager somewhere that is focused on the "M" and not the settings though…

It’s not the engineer who would fix the settings, that would be a UI/UX designer. Implemented in the end by the engineer of course. Just wanted to point this out because the general tech media narrative always seems to be that "the engineering team reimagined this and that," when in fact that’s usually the product design team’s responsibility.

Unless you expand "engineering team" to include everybody involved in product development.

Sure, Google as a company prioritized this superficial change over meaningful change. They allocated some people’s time to it while there are far more valuable things in the product itself.

Other people doing other things is irrelevant, I’m talking about this work vs. actually impactful work.

Thanks, I hate it.

Almost as bad as Google Drive, then. What’s that logo? A f* triangle?

Meanwhile, the logo for OneDrive and Apple Cloud are, well, clouds. Outlook is an envelope and it works just fine with the rest.

I think the triangle is a stylized D that fell over.

Gmail and Calendar are fine. The Docs icon is pretty bad though.

I’m not okay with Calendar redesign. I like blue calendar, it’s easy to distinguish it, now it’s the same stupid color soup, fuck you Google.

It’s not terrible. But overall, it feels like Google is barely trying anymore. Or at least, they seem to be focusing on paid devices and services (that few people use) and not their "boring" old workhorses and necessities.

It’s hard to distinguish the icons in a pinch if the style AND exact colors are the same for all of them

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