Walmart says it’s partnering with Microsoft on a TikTok deal

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Walmart says it’s partnering with Microsoft on a potential TikTok deal. The retailer is pitching the partnership as a way for it to expand its advertising business and grow its third-party marketplace. It comes as reports suggest Microsoft is close to finalizing a deal with TikTok, that could be announced in the coming days.

“The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets,” says a Walmart spokesperson in a statement to CNBC. “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators.”

A Walmart and Microsoft partnership wouldn’t be the first both companies. Microsoft and Walmart teamed up to take on Amazon a couple of years ago. The deal has led to Walmart using Azure and Microsoft 365 across its business, alongside new projects focused on machine learning, artificial intelligence, and data platforms.

The Walmart TikTok involvement also comes just hours after Kevin Mayer quit as TikTok CEO due to ongoing political turmoil. Trump demanded that an American company purchase TikTok’s US business, and Microsoft has emerged as the front runner in the ongoing talks. Companies like Oracle and Netflix have also both reportedly been interested in TikTok, with at least one report suggesting Oracle is getting close to securing some type of deal.

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I’m still salty about Walmart giving up on VUDU. They think they understand kids now?

they gave up on Vudu? When did this happen? What’s going to happen to all my purchased videos on Vudu?

I always had a feeling Walmart wanted in on a TikTok deal. Yep, sure did…

It makes sense.

Walmart is just flailing around like a beached whale.

2x Amazon’s net income and 40% higher operating income. Yep, Walmart has no idea what they’re doing.

Thanks for showing why it’s important to get the children back in school.

Aaaaaaaand any hope I had for Microsoft to properly manage TikTok has gone flying out the window.

That was my first thought too, but we’ll have to see how the partnership is structured. There’s an outcome I could see working in favor of all parties, including the consumer.

I could see a win-win if Microsoft managed the service outright, and not wanting to add a full-on data mining and Ad business within the company (a-la-Facebook or Google, who they have tried to distance themselves from from a user-data perspective), they had a single entity buy/manage the Ad portion. They would be compensated as if they did have that business unit, but wouldn’t have the consumer worry over the data being sold on the open market to any and every nefarious entity. It would be "sold" solely to Walmart for product/service marketing opportunities.
For Walmart, it would be akin to Amazon having their ad platform to push their products/3rd party products, not necessarily selling Ad space the way Google and Facebook do. It would probably be contingent more on further corporate spending on Azure/O365 than kicking in $xb to split the deal, but we’ll see. Either way, if the data is the jackpot here, that’s a feasible, relatively consumer friendly outcome.

That says nothing of the actual social media platform, I know, but both parties would have the incentive in that structure to make it successful and put proper resources behind it.

…with at least one report suggesting Oracle is getting close to securing some type of deal.

They don’t like China being in charge of it, so they’re thinking of giving it to Voldermort?!

WHAT THE WHAT?! Walmart, Microsoft, and Tik Tok…?
I just had to make this:

This is what kids love. Microsoft and Walmart.

I wonder why TikTok didn’t just basically ignore Donald and co. and just continue business as usual. Or do what he does: Say one thing, and do another. Why not just drag it out in court like usual? Is there any evidence of any wrongdoing by TikTok (other than their users humiliated him at a rally)? Strange that they would even consider selling, unless they were already looking to sell.

https://www.theguardian.com/technology/2019/sep/25/revealed-how-tiktok-censors-videos-that-do-not-please-beijing

It’s a complicated issue. There are also concerns with how Tik Tok uses the totalitarianism of the Chinese government to train it’s algorithms on a market with essentially no privacy, and then export that algorithm to other markets where it has an unfair advantage. So the issue isn’t so much "the Tik Tok app is sending your clip board data to Beijing", it’s more "how is Tik Tok being used as a foreign policy tool?"

Anyways, I’m not sure where I stand. From what I understand, the Tik Tok app isn’t being made illegal itself, it’s just that it’s being made illegal for US companies to do business with Tik Tok, so it can’t be listed on app stores. It’s a nightmare to think about from a free speech perspective because we’re not technically censoring it, but our duopoly in mobile software distribution makes it censorship in practice because nobody can just download the app from a server hosted outside of America if Tik Tok wanted to ignore the ban and try that.

Kids do like Xbox and use Microsoft services and many of them shop at Walmart…

Buying TikTok is a terrible idea, but nothing says "hey kids, use our social media app to express yourself" quite like a joint Microsoft/Walmart ownership.

It’s almost as if instead of Facebook being taken over by our parents, they just grouped their money and bought it.

And to put more hot trash on a trash heap of a year

I HATE CAPITALISM

Too bad Americans love it….even the poor ones.

I’m forcing the forfeit of private assets using regulatory powers, you should pay me to claim ownership of them. Nulle terre sans seigneur?

"The way TikTok has integrated e-commerce and advertising capabilities in other markets is a clear benefit to creators and users in those markets," says a Walmart spokesperson in a statement to CNBC. "We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses.

Let me translate:

There’s so many people using this we decided we need to find a way to advertise on it, but we don’t really know WTF that means.

We’re going to throw in some words like "omnichannel" and tell you it’s good for users and creators (we’re really just going to get you creator money grubbers to advertise Walmart products) because "creators" is a "woke" word and we know all you 20 something morons will pay attention when we say it.

The rest of this bullshit is just for our investors who like to hear things like "grow" and "business" (those are "woke speak" for old men in suits).

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