Facebook’s first crack at a Clubhouse competitor is a new Q&A platform called Hotline

Image: Facebook

Facebook’s experimental app development division, the NPE Team, has released a new Q&A platform that borrows concepts from buzzy, audio-only social network Clubhouse but with dashes of live-streaming thrown in.

The platform is called Hotline, and it featured its first Q&A with investor Nick Huber earlier today, according to a report from TechCrunch. A website for the service is online now and allows sign-ins via Twitter, but it features only a waitlist and a tool for applying to host your own show. TechCrunch says Facebook has created designs for mobile versions of the app, though those do not appear to be live at this moment.

News of Facebook building its own version of Clubhouse first surfaced in February, though Hotline is said to be a different product than the ongoing Clubhouse competitor being built by the team behind the video chat platform Messenger Rooms, TechCrunch reports. Twitter has been openly testing its Spaces alternative, too, putting more pressure on Clubhouse as whispers of a new funding round valuing the company at an eye-popping $4 billion valuation surfaced earlier this week.

Image: Facebook

Hotline works differently than Clubhouse and Spaces. It allows hosts to use video and to schedule more formal presentations with Q&A built in, rather than the more open-ended, audio-only conversations that take place on Clubhouse. Hotline also allows hosts to record their sessions in both audio and video formats, TechCrunch says.

The core Q&A component of Hotline involves the hosts fielding questions from the audience supplied via text, while audience members can then upvote which questions they want answered and then respond to the ongoing conversation with emoji reactions. Hosts can also bring individuals from the audience up onto the virtual stage to ask their question live and potentially engage in a longer conversation. In that way, Hotline events seem designed more like a cross between a radio show and a Twitch stream, where the audience is asked to weigh in here and there but control of the conversation remains firmly with the host.

The project is being led by Erik Hazzard, who joined Facebook when his app tbh, a platform for sending anonymous compliments to your friends, was acquired in 2017. Facebook later shut tbh down, despite Hazzard’s success attracting millions of users to the platform. But it sounds like his expertise in creating these new mobile experiences is now being put to good use at Facebook as part of the NPE Team, which in the past has released music-making apps like Collab and Bars.


Rip clubhouse it’s been fun.

None of Facebook’s rip-offs have ever succeeded.

oh, you don’t live in the world of Instagram then?

Are you from Mars?

ehhh awful comparison. They didn’t create Instagram they bought it. most of the products they’ve tried to recreate have failed. Instagram stealing stories from snap chat was the only successful rip off I can think of and it wouldn’t have worked if not for instagrams powerful user base which they bought.

In fact buying instagram is a tell that they aren’t good at ripping off things and need to buy established properties instead

I’m pretty sure the world of instagram is meant to point out Instagram blatantly ripping off, snapchat+tiktok

instagram ripped off snapchat and tiktok and they’re both doing great on the platform.

Facebook’s experimental app development division

more like clone app development

The website for the service is online now and allows sign-ins via Twitter

I bet your ass all Zuckerberg scrapes data from it’s competitor Twitter back to Facebook, from all those Twitter sign in

View All Comments
Back to top ↑