Facebook’s next hardware launch will be its Ray-Ban ‘smart glasses’

What exactly the glasses will look like or how they will function is unclear.

Facebook’s next hardware launch will be its long-awaited Ray-Ban ‘smart glasses,’ CEO Mark Zuckerberg confirmed on an earnings call this week. When exactly the glasses will arrive is unclear. We last heard they were launching some time in 2021, but the pandemic has changed a lot of companies’ plans, and Zuckerberg did not comment on a time frame.

“Looking ahead here, the next product release will be the launch of our first smart glasses from Ray-Ban in partnership with EssilorLuxottica,” said the Facebook CEO. “The glasses have their iconic form factor, and they let you do some pretty neat things.”

We don’t know what those “neat things” are, though Facebook has previously confirmed that the glasses will not have an integrated display and are not classified as an augmented reality device. Will they be able to make voice calls? Will they have access to a smart assistant? It’s not clear. Though without an integrated display, they will presumably rely on a paired smartphone app for controls, similar to Snap Spectacles or Amazon’s Echo Frames.

Facebook’s prototype Project Aria AR smart glasses (no relation to the upcoming Ray-Ban frames).
Image: Facebook

Zuckerberg framed the launch of the Ray-Ban glasses as part of Facebook’s “journey towards full augmented reality glasses in the future.” The company has been working on such a device for a long time, channelling efforts though its Project Aria research unit and even producing prototype AR spectacles, seen above.

Augmented reality glasses are a key part of Facebook’s new plans to build the “metaverse” — a multi-modal technology platform that is supposed to blend virtual and physical spaces, and be used for shopping, work, and socializing. Facebook, of course, will use it to sell more advertising. As Zuckerberg noted on the same earnings call this week: “[A]ds are going to continue being an important part of the strategy across the social media parts of what we do and it will probably be a meaningful part of the metaverse too.”

That’s something to remember when you start wearing a Facebook-designed computer on your face every day.


It’ll be a grim day when this goes fully mainstream. I’m fully having the old man shakes fist at cloud moment

How to turn an iconic look into the worst design ever instantly….

they let you do some pretty neat things.

like let Facebook record everything around you while you’re wearing them

Cannot wait for the future where ads are in everyone’s peripheral vision!

I just can’t understand why any company that still maintains some credibilty would get into bed with Facebook, the brand is hot garbage.

Uhh money? market reach? MONEY???? It would be absolutely moronic for any company to miss an opportunity to do business with FB. Also such hot garbage that the brand/company has a market cap of over a trillion dollars.

I’m trying to figure out what timeline Zuckerberg is on where he believes their average user would spend the money on Ray Ban smart glasses. These will most definitely cost $200+.

Standard Ray-Ban sunglasses run $170ish or polarized $220ish at full price.

I’d expect $300+.

I think its going to be way cheaper, probably like $75-150. Just enough so no one suspects what Facebook’s true motivations are.

These are platforms for data harvesting investigations at facebook – It will have a Wifi/BT chipset that will let a user’s location get tracked using typical RSSI & server side telemetry techniques. They have deals w few of the mobile infra providers to allow hotspot access which they will claim as a feature – When its really for allowing larger data dumps back to their servers – So expect speech, location, light, sound, radio neighborhoods/networks… everything to be siphoned off to them.They want as many of these in the wild so they can figure out what kind of data can they reliably track, and how they monetize that data.

I think Ray-Ban already lost quite some prestige when they were bought by the Luxottica conglomerate, but associating with Facebook seems really tone-deaf and a surefire way to tarnish the brand well below their current standing.

OOO, I can use my Ray-Ban smart glasses to see "80% off Ray-Ban Glasses" posts on Facebook.

Looks like a new generation of "glass-holes" is coming.

They probably just listen to everything you say and serve you adverts related to that on FB…

FB is paying EssilorLuxottica for the use of their brands for pre-positioning their eventual glasshole device. FB’s basic idea is to (1) build by-association marketing for their bulky POS glasshole thing when it ships, (2) create fuzz in how people describe their bulky POS, (3) start in-field usage data harvesting to figure out what kind of data they can pull and sell for their eventual products.

FB’s the only bagholder in this deal – They will very well just give these away for free. Don’t fall for it. Kill with fire before Zuck zucks you up into voting for vaccine deniers that think denying vaccines is a matter of personal liberty.

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